---
title: "Honda vs Land Rover: Which is searched more in the United Kingdom?"
description: "Is Honda or Land Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/honda-vs-land-rover"
publisher: "Brandwave"
---

# Honda vs Land Rover: Which is searched more in the United Kingdom?

Is Honda or Land Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda and Land Rover
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Honda Share of Search**: 2.3%
- **Land Rover Share of Search**: 3.2%

## Is Honda or Land Rover more popular in search?

- In September 2026, Land Rover had more branded searches than Honda among car brands in the United Kingdom. Land Rover had about 445,000 branded searches, while Honda had 312,000. Land Rover made up 3.2% of all car brand searches we track, and Honda accounted for 2.3%.
- Land Rover was ahead of Honda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among car brands in the United Kingdom moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 312K.
- Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in the United Kingdom moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 437K to 445K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Land Rover was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honda was listed before Land Rover in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Honda rose from 18th to 16th among car brands in the United Kingdom.
- In September 2026, Land Rover rose from 14th to 12th among car brands in the United Kingdom.

## Month by month

| Month | Honda estimated searches | Honda Share of Search | Honda rank | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 312K | 2.2% | 18 | 437K | 3.1% | 12 |
| Nov 2025 | 280K | 2.2% | 18 | 392K | 3.1% | 11 |
| Dec 2025 | 281K | 2.4% | 16 | 386K | 3.3% | 10 |
| Jan 2026 | 342K | 2.2% | 18 | 480K | 3.1% | 14 |
| Feb 2026 | 318K | 2.3% | 18 | 392K | 2.8% | 13 |
| Mar 2026 | 335K | 2.2% | 20 | 426K | 2.8% | 14 |
| Apr 2026 | 321K | 2.2% | 18 | 433K | 3% | 13 |
| May 2026 | 317K | 2.2% | 19 | 391K | 2.7% | 15 |
| Jun 2026 | 308K | 2.2% | 19 | 393K | 2.9% | 13 |
| Jul 2026 | 309K | 2.3% | 16 | 423K | 3.1% | 12 |
| Aug 2026 | 325K | 2.3% | 18 | 426K | 3% | 14 |
| Sep 2026 | 312K | 2.3% | 16 | 445K | 3.2% | 12 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Land Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda cars”, “honda civic”, “honda crv”, “honda fit”, “honda hrv”, “honda jazz” and “honda odyssey”, summed into one figure.
- **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “land rover discovery”, “land rover evoque”, “range rover” and “range rover sport”, summed into one figure.

- [Honda profile](/demand/uk/brands/honda)
- [Land Rover profile](/demand/uk/brands/land-rover)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Honda or Land Rover more popular in search?

In September 2026, Land Rover had more branded searches than Honda among car brands in the United Kingdom. Land Rover had about 445,000 branded searches, while Honda had 312,000. Land Rover made up 3.2% of all car brand searches we track, and Honda accounted for 2.3%.

## Cite this page

Brandwave. "Honda vs Land Rover: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/honda-vs-land-rover

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/honda-vs-land-rover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.