--- title: "HomeServe vs Hometree: Which is searched more in the United Kingdom?" description: "Is HomeServe or Hometree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boiler cover providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/homeserve-vs-hometree" publisher: "Brandwave" --- # HomeServe vs Hometree: Which is searched more in the United Kingdom? Is HomeServe or Hometree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boiler cover providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HomeServe and Hometree - **Competitive set**: Boiler cover providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HomeServe Share of Search**: 46.4% - **Hometree Share of Search**: 5.1% ## Is HomeServe or Hometree more popular in search? - In September 2026, HomeServe had more branded searches than Hometree among boiler cover providers in the United Kingdom. HomeServe had about 60,500 branded searches, while Hometree had 6,600. HomeServe made up 46.4% of all boiler cover provider searches we track, and Hometree accounted for 5.1%. - HomeServe was ahead of Hometree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HomeServe’s share of searches among boiler cover providers in the United Kingdom moved from 38.4% to 46.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Hometree’s share of searches among boiler cover providers in the United Kingdom moved from 4.2% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top boiler cover providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hometree was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HomeServe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hometree was listed before HomeServe in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hometree | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | YourRepair | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | British Gas | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | 24/7 Home Rescue | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | HomeServe | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Corgi HomePlan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domestic & General | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boiler cover providers - Asked ChatGPT "Which boiler cover should I get in the UK?": 1. Hometree, 2. YourRepair, 3. British Gas - Asked ChatGPT "What are the best boiler cover providers in the UK?": 1. British Gas, 2. Hometree, 3. HomeServe, 4. 24/7 Home Rescue, 5. YourRepair - Asked ChatGPT "What's the best value boiler cover in the UK?": 1. YourRepair, 2. Hometree, 3. 24/7 Home Rescue, 4. British Gas - Searched Google, AI Overview "boiler cover": named none of the brands we track - Searched Google, AI Overview "boiler insurance": named none of the brands we track Not named in any answer: Corgi HomePlan and Domestic & General. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom boiler cover providers in September 2026? - Estimated monthly branded searches for HomeServe in the United Kingdom rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Hometree in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | HomeServe estimated searches | HomeServe Share of Search | HomeServe rank | Hometree estimated searches | Hometree Share of Search | Hometree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 38.4% | 2 | 5.4K | 4.2% | 5 | | Nov 2025 | 49.5K | 35.6% | 2 | 5.4K | 3.9% | 5 | | Dec 2025 | 49.5K | 39% | 2 | 5.4K | 4.3% | 5 | | Jan 2026 | 60.5K | 35.4% | 2 | 6.6K | 3.9% | 6 | | Feb 2026 | 49.5K | 42.2% | 1 | 5.4K | 4.6% | 5 | | Mar 2026 | 49.5K | 42.9% | 1 | 5.4K | 4.7% | 5 | | Apr 2026 | 49.5K | 47.5% | 1 | 5.4K | 5.2% | 4 | | May 2026 | 40.5K | 45.2% | 1 | 6.6K | 7.4% | 4 | | Jun 2026 | 40.5K | 46.3% | 1 | 4.4K | 5% | 5 | | Jul 2026 | 40.5K | 46.3% | 1 | 4.4K | 5% | 5 | | Aug 2026 | 49.5K | 46.8% | 1 | 5.4K | 5.1% | 4 | | Sep 2026 | 60.5K | 46.4% | 1 | 6.6K | 5.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HomeServe’s and Hometree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HomeServe**: Measured on the search term “homeserve”. - **Hometree**: Measured on the search term “hometree”. - [HomeServe profile](/demand/uk/brands/homeserve) - [Hometree profile](/demand/uk/brands/hometree) - [All boiler cover providers in the United Kingdom](/demand/uk/categories/uk-boiler-cover-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HomeServe or Hometree more popular in search? In September 2026, HomeServe had more branded searches than Hometree among boiler cover providers in the United Kingdom. HomeServe had about 60,500 branded searches, while Hometree had 6,600. HomeServe made up 46.4% of all boiler cover provider searches we track, and Hometree accounted for 5.1%. ## Cite this page Brandwave. "HomeServe vs Hometree: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/homeserve-vs-hometree This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/homeserve-vs-hometree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.