--- title: "Home Bargains vs TK Maxx: Which is searched more in the United Kingdom?" description: "Is Home Bargains or TK Maxx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Discount retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/home-bargains-vs-tk-maxx" publisher: "Brandwave" --- # Home Bargains vs TK Maxx: Which is searched more in the United Kingdom? Is Home Bargains or TK Maxx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Discount retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Home Bargains and TK Maxx - **Competitive set**: Discount retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Home Bargains Share of Search**: 29.8% - **TK Maxx Share of Search**: 29.8% ## Is Home Bargains or TK Maxx more popular in search? - In September 2026, Home Bargains and TK Maxx were level in searches among discount retailers in the United Kingdom, with an estimated 4.1M branded searches each, at 29.8% of the total each. - Home Bargains was ahead of TK Maxx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom moved from 23.3% to 29.8%, and its estimated monthly branded searches moved from 3.4M to 4.1M. - Across the 12 months ending September 2026, TK Maxx’s share of searches among discount retailers in the United Kingdom moved from 28.5% to 29.8%, and its estimated monthly branded searches held steady at 4.1M. ## Top discount retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Home Bargains appeared in all four answers. TK Maxx was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Home Bargains was listed before TK Maxx in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poundland | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Home Bargains | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | B&M | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TK Maxx | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Range | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Poundstretcher | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about discount retailers - Asked ChatGPT "What's the best discount store in the UK?": 1. Home Bargains, 2. B&M, 3. Poundland, 4. TK Maxx - Asked ChatGPT "Which UK discount store has the best prices?": 1. Poundland, 2. Home Bargains, 3. B&M - Asked ChatGPT "What are the biggest discount retailers in the UK?": 1. B&M, 2. Poundland, 3. Home Bargains, 4. The Range, 5. TK Maxx, 6. Poundstretcher - Searched Google, AI Overview "discount stores": 1. Home Bargains Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom discount retailers in September 2026? - In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. ## Month by month | Month | Home Bargains estimated searches | Home Bargains Share of Search | Home Bargains rank | TK Maxx estimated searches | TK Maxx Share of Search | TK Maxx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 23.3% | 2 | 4.1M | 28.5% | 1 | | Nov 2025 | 4.1M | 23.9% | 2 | 5M | 29.2% | 1 | | Dec 2025 | 3.4M | 21.2% | 3 | 5M | 31.7% | 1 | | Jan 2026 | 3.4M | 27.4% | 1 | 3.4M | 27.4% | 2 | | Feb 2026 | 2.7M | 25.2% | 2 | 3.4M | 30.9% | 1 | | Mar 2026 | 3.4M | 27.1% | 1 | 3.4M | 27.1% | 2 | | Apr 2026 | 3.4M | 27.1% | 1 | 3.4M | 27.1% | 2 | | May 2026 | 3.4M | 24.6% | 2 | 4.1M | 30% | 1 | | Jun 2026 | 3.4M | 27.5% | 1 | 3.4M | 27.5% | 2 | | Jul 2026 | 3.4M | 27.6% | 1 | 3.4M | 27.6% | 2 | | Aug 2026 | 4.1M | 29.1% | 1 | 4.1M | 29.1% | 2 | | Sep 2026 | 4.1M | 29.8% | 1 | 4.1M | 29.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Home Bargains’ and TK Maxx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Home Bargains**: Measured on the search term “home bargains”. - **TK Maxx**: Measured on the search term “tk maxx”. - [Home Bargains profile](/demand/uk/brands/home-bargains) - [TK Maxx profile](/demand/uk/brands/tk-maxx) - [All discount retailers in the United Kingdom](/demand/uk/categories/uk-discount-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Home Bargains or TK Maxx more popular in search? In September 2026, Home Bargains and TK Maxx were level in searches among discount retailers in the United Kingdom, with an estimated 4.1M branded searches each, at 29.8% of the total each. ## Cite this page Brandwave. "Home Bargains vs TK Maxx: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/home-bargains-vs-tk-maxx This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/home-bargains-vs-tk-maxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.