--- title: "Hobbycraft vs Wool and the Gang: Which is searched more in the United Kingdom?" description: "Is Hobbycraft or Wool and the Gang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yarn shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hobbycraft-uk-vs-wool-and-the-gang" publisher: "Brandwave" --- # Hobbycraft vs Wool and the Gang: Which is searched more in the United Kingdom? Is Hobbycraft or Wool and the Gang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yarn shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobbycraft and Wool and the Gang - **Competitive set**: Yarn shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hobbycraft Share of Search**: 0.66% - **Wool and the Gang Share of Search**: 5% ## Is Hobbycraft or Wool and the Gang more popular in search? - In September 2026, Wool and the Gang had more branded searches than Hobbycraft among yarn shops in the United Kingdom. Wool and the Gang had about 9,900 branded searches, while Hobbycraft had 1,300. Wool and the Gang made up 5% of all yarn shop searches we track, and Hobbycraft accounted for 0.66%. - Wool and the Gang was ahead of Hobbycraft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hobbycraft’s share of searches among yarn shops in the United Kingdom held steady at 0.66%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom held steady at 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top yarn shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hobbycraft was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Wool and the Gang did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wool Warehouse | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | LoveCrafts | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hobbycraft | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Black Sheep Wools | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobbii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wool and the Gang | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laughing Hens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yarn shops - Asked ChatGPT "What's the best online yarn shop in the UK?": 1. Wool Warehouse, 2. LoveCrafts - Asked ChatGPT "Where can I buy cheap but good quality knitting yarn in the UK?": 1. Wool Warehouse, 2. LoveCrafts, 3. Black Sheep Wools, 4. Hobbycraft - Asked ChatGPT "Which UK shops sell crochet kits for beginners?": 1. Hobbycraft, 2. LoveCrafts - Searched Google, AI Overview "knitting wool": 1. Hobbycraft Not named in any answer: Hobbii, Wool and the Gang and Laughing Hens. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom yarn shops in September 2026? - In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%. - Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Hobbycraft estimated searches | Hobbycraft Share of Search | Hobbycraft rank | Wool and the Gang estimated searches | Wool and the Gang Share of Search | Wool and the Gang rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.66% | 7 | 12.1K | 5% | 5 | | Nov 2025 | 1.6K | 0.63% | 7 | 22.2K | 8.7% | 3 | | Dec 2025 | 1.6K | 0.75% | 7 | 18.1K | 8.5% | 4 | | Jan 2026 | 1.6K | 0.61% | 7 | 14.8K | 5.6% | 5 | | Feb 2026 | 1.3K | 0.65% | 7 | 9.9K | 5% | 5 | | Mar 2026 | 1K | 0.5% | 7 | 6.6K | 3.3% | 5 | | Apr 2026 | 880 | 0.46% | 7 | 6.6K | 3.4% | 5 | | May 2026 | 880 | 0.54% | 7 | 5.4K | 3.3% | 5 | | Jun 2026 | 880 | 0.56% | 7 | 4.4K | 2.8% | 5 | | Jul 2026 | 880 | 0.57% | 7 | 4.4K | 2.8% | 5 | | Aug 2026 | 1.3K | 0.67% | 7 | 6.6K | 3.4% | 5 | | Sep 2026 | 1.3K | 0.66% | 7 | 9.9K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobbycraft’s and Wool and the Gang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobbycraft**: Measured on the search term “hobbycraft yarn”. - **Wool and the Gang**: Measured on the search term “wool and the gang”. - [Hobbycraft profile](/demand/uk/brands/hobbycraft-uk) - [Wool and the Gang profile](/demand/uk/brands/wool-and-the-gang) - [All yarn shops in the United Kingdom](/demand/uk/categories/uk-yarn-shops): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobbycraft or Wool and the Gang more popular in search? In September 2026, Wool and the Gang had more branded searches than Hobbycraft among yarn shops in the United Kingdom. Wool and the Gang had about 9,900 branded searches, while Hobbycraft had 1,300. Wool and the Gang made up 5% of all yarn shop searches we track, and Hobbycraft accounted for 0.66%. ## Cite this page Brandwave. "Hobbycraft vs Wool and the Gang: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hobbycraft-uk-vs-wool-and-the-gang This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hobbycraft-uk-vs-wool-and-the-gang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.