--- title: "Hive vs tado: Which is searched more in the United Kingdom?" description: "Is Hive or tado more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hive-vs-tado" publisher: "Brandwave" --- # Hive vs tado: Which is searched more in the United Kingdom? Is Hive or tado more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hive and tado - **Competitive set**: Smart thermostat brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hive Share of Search**: 69.4% - **tado Share of Search**: 14.6% ## Is Hive or tado more popular in search? - In September 2026, Hive had more branded searches than tado among smart thermostat brands in the United Kingdom. Hive had about 47,100 branded searches, while tado had 9,900. Hive made up 69.4% of all smart thermostat brand searches we track, and tado accounted for 14.6%. - Hive was ahead of tado in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hive’s share of searches among smart thermostat brands in the United Kingdom moved from 61% to 69.4%, and its estimated monthly branded searches moved from 103K to 47.1K. - Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 22.2K to 9.9K. ## Top smart thermostat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Hive and tado showed up in all five answers. tado was listed before Hive in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tado | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeywell Home | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Google Nest | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about smart thermostat brands - Asked ChatGPT "What's the best smart thermostat in the UK?": 1. tado, 2. Hive, 3. Google Nest - Asked ChatGPT "Which smart heating control is best for a combi boiler?": 1. tado, 2. Hive - Asked ChatGPT "What are the best smart thermostats to buy in the UK?": 1. tado, 2. Hive, 3. Honeywell Home, 4. Google Nest - Searched Google, AI Overview "smart thermostat": 1. Hive, 2. tado, 3. Honeywell Home - Searched Google, AI Overview "best smart thermostat": 1. tado, 2. Hive, 3. Honeywell Home Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom smart thermostat brands in September 2026? - In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%. - In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 14.1% to 14.6%. ## Month by month | Month | Hive estimated searches | Hive Share of Search | Hive rank | tado estimated searches | tado Share of Search | tado rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 103K | 61% | 1 | 22.2K | 13.2% | 3 | | Nov 2025 | 125K | 63.9% | 1 | 27.1K | 13.9% | 3 | | Dec 2025 | 83.9K | 66.5% | 1 | 18.1K | 14.4% | 3 | | Jan 2026 | 103K | 68.3% | 1 | 18.1K | 12.1% | 3 | | Feb 2026 | 56.1K | 63.8% | 1 | 12.1K | 13.8% | 3 | | Mar 2026 | 45.9K | 63.8% | 1 | 9.9K | 13.8% | 3 | | Apr 2026 | 37.5K | 66.5% | 1 | 8.1K | 14.4% | 3 | | May 2026 | 30.7K | 66.6% | 1 | 6.6K | 14.3% | 3 | | Jun 2026 | 24.6K | 66.1% | 1 | 5.4K | 14.5% | 3 | | Jul 2026 | 20.5K | 68.1% | 1 | 3.6K | 12% | 3 | | Aug 2026 | 25.8K | 67.2% | 1 | 5.4K | 14.1% | 3 | | Sep 2026 | 47.1K | 69.4% | 1 | 9.9K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hive’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hive**: Measured on the search terms “hive heating” and “hive thermostat”, summed into one figure. - **tado**: Measured on the search term “tado”. - [Hive profile](/demand/uk/brands/hive) - [tado profile](/demand/uk/brands/tado) - [All smart thermostat brands in the United Kingdom](/demand/uk/categories/uk-smart-thermostat-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hive or tado more popular in search? In September 2026, Hive had more branded searches than tado among smart thermostat brands in the United Kingdom. Hive had about 47,100 branded searches, while tado had 9,900. Hive made up 69.4% of all smart thermostat brand searches we track, and tado accounted for 14.6%. ## Cite this page Brandwave. "Hive vs tado: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hive-vs-tado This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hive-vs-tado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.