--- title: "Hill's vs James Wellbeloved: Which is searched more in the United Kingdom?" description: "Is Hill's or James Wellbeloved more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hills-vs-james-wellbeloved" publisher: "Brandwave" --- # Hill's vs James Wellbeloved: Which is searched more in the United Kingdom? Is Hill's or James Wellbeloved more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and James Wellbeloved - **Competitive set**: Dog food brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hill's Share of Search**: 4.2% - **James Wellbeloved Share of Search**: 6.3% ## Is Hill's or James Wellbeloved more popular in search? - In September 2026, James Wellbeloved had more branded searches than Hill's among dog food brands in the United Kingdom. James Wellbeloved had about 8,100 branded searches, while Hill's had 5,400. James Wellbeloved made up 6.3% of all dog food brand searches we track, and Hill's accounted for 4.2%. - James Wellbeloved was ahead of Hill's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United Kingdom moved from 5.6% to 4.2%, and its estimated monthly branded searches moved from 8.3K to 5.4K. - Across the 12 months ending September 2026, James Wellbeloved’s share of searches among dog food brands in the United Kingdom moved from 8.1% to 6.3%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's appeared in all five answers. James Wellbeloved was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before James Wellbeloved in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Royal Canin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harringtons | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Purina | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | James Wellbeloved | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Burns | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lily's Kitchen | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in the UK?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. James Wellbeloved, 5. Harringtons - Asked ChatGPT "Which UK dog food brand is healthiest?": 1. Hill's, 2. Royal Canin, 3. Purina, 4. Burns - Asked ChatGPT "What are the most popular dog food brands in the UK?": 1. Pedigree, 2. Harringtons, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved, 6. Lily's Kitchen - Searched Google, AI Overview "dog food": 1. Harringtons, 2. Pedigree, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved - Searched Google, AI Overview "best dog food": 1. Harringtons, 2. Hill's, 3. Royal Canin Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom dog food brands in September 2026? - In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%. - Estimated monthly branded searches for James Wellbeloved in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | James Wellbeloved estimated searches | James Wellbeloved Share of Search | James Wellbeloved rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 5.6% | 6 | 12.1K | 8.1% | 5 | | Nov 2025 | 8.3K | 5.7% | 6 | 12.1K | 8.3% | 5 | | Dec 2025 | 7.3K | 5.5% | 6 | 12.1K | 9.1% | 5 | | Jan 2026 | 9K | 5.8% | 6 | 12.1K | 7.9% | 5 | | Feb 2026 | 7.8K | 6.2% | 6 | 9.9K | 7.8% | 5 | | Mar 2026 | 7K | 5.2% | 6 | 9.9K | 7.4% | 5 | | Apr 2026 | 6K | 4.7% | 7 | 9.9K | 7.7% | 5 | | May 2026 | 5.7K | 5% | 7 | 8.1K | 7.1% | 5 | | Jun 2026 | 5.7K | 5% | 7 | 8.1K | 7.1% | 5 | | Jul 2026 | 5.4K | 4.7% | 7 | 8.1K | 7.1% | 5 | | Aug 2026 | 6.4K | 4.9% | 7 | 8.1K | 6.2% | 5 | | Sep 2026 | 5.4K | 4.2% | 7 | 8.1K | 6.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and James Wellbeloved’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search terms “hills dog food” and “hills science plan”, summed into one figure. - **James Wellbeloved**: Measured on the search term “james wellbeloved”. - [Hill's profile](/demand/uk/brands/hills) - [James Wellbeloved profile](/demand/uk/brands/james-wellbeloved) - [All dog food brands in the United Kingdom](/demand/uk/categories/uk-dog-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or James Wellbeloved more popular in search? In September 2026, James Wellbeloved had more branded searches than Hill's among dog food brands in the United Kingdom. James Wellbeloved had about 8,100 branded searches, while Hill's had 5,400. James Wellbeloved made up 6.3% of all dog food brand searches we track, and Hill's accounted for 4.2%. ## Cite this page Brandwave. "Hill's vs James Wellbeloved: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hills-vs-james-wellbeloved This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hills-vs-james-wellbeloved. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.