--- title: "Hikvision vs TP-Link Tapo: Which is searched more in the United Kingdom?" description: "Is Hikvision or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security camera brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hikvision-vs-tp-link-tapo" publisher: "Brandwave" --- # Hikvision vs TP-Link Tapo: Which is searched more in the United Kingdom? Is Hikvision or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security camera brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hikvision and TP-Link Tapo - **Competitive set**: Security camera brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hikvision Share of Search**: 9% - **TP-Link Tapo Share of Search**: 24.5% ## Is Hikvision or TP-Link Tapo more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Hikvision among security camera brands in the United Kingdom. TP-Link Tapo had about 40,500 branded searches, while Hikvision had 14,800. TP-Link Tapo made up 24.5% of all security camera brand searches we track, and Hikvision accounted for 9%. - TP-Link Tapo was ahead of Hikvision in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hikvision’s share of searches among security camera brands in the United Kingdom moved from 9.5% to 9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom moved from 17.4% to 24.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. Hikvision did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Reolink | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arlo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blink | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hikvision | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Google Nest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Swann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about security camera brands - Asked ChatGPT "What's the best home security camera in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Asked ChatGPT "Which security camera works without a subscription?": 1. TP-Link Tapo, 2. Eufy, 3. Reolink - Asked ChatGPT "What's the best outdoor camera for a house in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Searched Google, AI Overview "security cameras": 1. TP-Link Tapo Not named in any answer: Ring, Arlo, Blink, Hikvision, Google Nest and Swann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom security camera brands in September 2026? - In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%. - Estimated monthly branded searches for Hikvision in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Hikvision estimated searches | Hikvision Share of Search | Hikvision rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 9.5% | 7 | 33.1K | 17.4% | 2 | | Nov 2025 | 18.1K | 9.5% | 7 | 33.1K | 17.4% | 2 | | Dec 2025 | 14.8K | 8.8% | 7 | 33.1K | 19.6% | 2 | | Jan 2026 | 18.1K | 10.7% | 7 | 33.1K | 19.7% | 2 | | Feb 2026 | 18.1K | 11.8% | 4 | 33.1K | 21.5% | 2 | | Mar 2026 | 18.1K | 10.7% | 7 | 33.1K | 19.7% | 2 | | Apr 2026 | 14.8K | 9.6% | 7 | 33.1K | 21.5% | 2 | | May 2026 | 14.8K | 9.6% | 7 | 33.1K | 21.5% | 2 | | Jun 2026 | 14.8K | 9.2% | 7 | 33.1K | 20.5% | 2 | | Jul 2026 | 14.8K | 9.6% | 7 | 33.1K | 21.5% | 2 | | Aug 2026 | 14.8K | 9.2% | 7 | 40.5K | 25.1% | 1 | | Sep 2026 | 14.8K | 9% | 7 | 40.5K | 24.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hikvision’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hikvision**: Measured on the search term “hikvision”. - **TP-Link Tapo**: Measured on the search term “tapo camera”. - [Hikvision profile](/demand/uk/brands/hikvision) - [TP-Link Tapo profile](/demand/uk/brands/tp-link-tapo) - [All security camera brands in the United Kingdom](/demand/uk/categories/uk-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hikvision or TP-Link Tapo more popular in search? In September 2026, TP-Link Tapo had more branded searches than Hikvision among security camera brands in the United Kingdom. TP-Link Tapo had about 40,500 branded searches, while Hikvision had 14,800. TP-Link Tapo made up 24.5% of all security camera brand searches we track, and Hikvision accounted for 9%. ## Cite this page Brandwave. "Hikvision vs TP-Link Tapo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hikvision-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hikvision-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.