--- title: "HG Walter vs Turner & George: Which is more popular in the United Kingdom?" description: "Is HG Walter or Turner & George more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hg-walter-vs-turner-and-george" publisher: "Brandwave" --- # HG Walter vs Turner & George: Which is more popular in the United Kingdom? Is HG Walter or Turner & George more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HG Walter and Turner & George - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HG Walter Share of Search**: 14.9% - **Turner & George Share of Search**: 9.9% ## Is HG Walter or Turner & George more popular in search? - In September 2026, HG Walter had more branded searches than Turner & George among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Turner & George had 4,400. HG Walter made up 14.9% of all online butcher searches we track, and Turner & George accounted for 9.9%. - HG Walter was ahead of Turner & George in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom moved from 8% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Turner & George’s share of searches among online butchers in the United Kingdom moved from 6.5% to 9.9%, and its estimated monthly branded searches held steady at 4.4K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HG Walter was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turner & George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HG Walter was listed before Turner & George in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches. - In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%. - In September 2026, Turner & George lost share of searches among online butchers in the United Kingdom, from 10.7% to 9.9%. ## How has branded search for HG Walter and Turner & George changed in the United Kingdom over the last 12 months? | Month | HG Walter estimated searches | HG Walter Share of Search | HG Walter rank | Turner & George estimated searches | Turner & George Share of Search | Turner & George rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 8% | 5 | 4.4K | 6.5% | 7 | | Nov 2025 | 6.6K | 6.8% | 5 | 5.4K | 5.6% | 6 | | Dec 2025 | 8.1K | 8.5% | 5 | 6.6K | 6.9% | 6 | | Jan 2026 | 6.6K | 10.9% | 4 | 4.4K | 7.3% | 6 | | Feb 2026 | 5.4K | 8.4% | 4 | 4.4K | 6.9% | 6 | | Mar 2026 | 6.6K | 11.7% | 3 | 4.4K | 7.8% | 7 | | Apr 2026 | 6.6K | 12.5% | 2 | 4.4K | 8.3% | 5 | | May 2026 | 6.6K | 12.3% | 2 | 4.4K | 8.2% | 6 | | Jun 2026 | 6.6K | 15% | 2 | 4.4K | 10% | 5 | | Jul 2026 | 6.6K | 16.8% | 2 | 4.4K | 11.2% | 5 | | Aug 2026 | 6.6K | 16% | 2 | 4.4K | 10.7% | 5 | | Sep 2026 | 6.6K | 14.9% | 2 | 4.4K | 9.9% | 6 | ## How are HG Walter’s and Turner & George’s branded searches counted? Brandwave collects information about searches that people make online using HG Walter’s and Turner & George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HG Walter**: Measured on the search term “hg walter”. - **Turner & George**: Measured on the search term “turner and george”. - [HG Walter profile](/demand/uk/brands/hg-walter) - [Turner & George profile](/demand/uk/brands/turner-and-george) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HG Walter or Turner & George more popular in search? In September 2026, HG Walter had more branded searches than Turner & George among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Turner & George had 4,400. HG Walter made up 14.9% of all online butcher searches we track, and Turner & George accounted for 9.9%. ## Cite this page Brandwave. "HG Walter vs Turner & George: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hg-walter-vs-turner-and-george This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hg-walter-vs-turner-and-george. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.