--- title: "HG Walter vs Tom Hixson of Smithfield: Which is searched more in the United Kingdom?" description: "Is HG Walter or Tom Hixson of Smithfield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hg-walter-vs-tom-hixson" publisher: "Brandwave" --- # HG Walter vs Tom Hixson of Smithfield: Which is searched more in the United Kingdom? Is HG Walter or Tom Hixson of Smithfield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HG Walter and Tom Hixson of Smithfield - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HG Walter Share of Search**: 14.9% - **Tom Hixson of Smithfield Share of Search**: 3.6% ## Is HG Walter or Tom Hixson of Smithfield more popular in search? - In September 2026, HG Walter had more branded searches than Tom Hixson of Smithfield among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Tom Hixson of Smithfield had 1,600. HG Walter made up 14.9% of all online butcher searches we track, and Tom Hixson of Smithfield accounted for 3.6%. - HG Walter was ahead of Tom Hixson of Smithfield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom moved from 8% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Tom Hixson of Smithfield’s share of searches among online butchers in the United Kingdom moved from 3.5% to 3.6%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HG Walter was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tom Hixson of Smithfield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HG Walter was listed before Tom Hixson of Smithfield in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%. - In September 2026, Tom Hixson of Smithfield lost share of searches among online butchers in the United Kingdom, from 4.6% to 3.6%. ## Month by month | Month | HG Walter estimated searches | HG Walter Share of Search | HG Walter rank | Tom Hixson of Smithfield estimated searches | Tom Hixson of Smithfield Share of Search | Tom Hixson of Smithfield rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 8% | 5 | 2.4K | 3.5% | 9 | | Nov 2025 | 6.6K | 6.8% | 5 | 2.9K | 3% | 9 | | Dec 2025 | 8.1K | 8.5% | 5 | 2.9K | 3% | 9 | | Jan 2026 | 6.6K | 10.9% | 4 | 1.9K | 3.1% | 9 | | Feb 2026 | 5.4K | 8.4% | 4 | 1.6K | 2.5% | 10 | | Mar 2026 | 6.6K | 11.7% | 3 | 1.9K | 3.4% | 10 | | Apr 2026 | 6.6K | 12.5% | 2 | 2.4K | 4.5% | 9 | | May 2026 | 6.6K | 12.3% | 2 | 2.4K | 4.5% | 9 | | Jun 2026 | 6.6K | 15% | 2 | 2.4K | 5.5% | 8 | | Jul 2026 | 6.6K | 16.8% | 2 | 1.9K | 4.8% | 9 | | Aug 2026 | 6.6K | 16% | 2 | 1.9K | 4.6% | 9 | | Sep 2026 | 6.6K | 14.9% | 2 | 1.6K | 3.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using HG Walter’s and Tom Hixson of Smithfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HG Walter**: Measured on the search term “hg walter”. - **Tom Hixson of Smithfield**: Measured on the search term “tom hixson”. - [HG Walter profile](/demand/uk/brands/hg-walter) - [Tom Hixson of Smithfield profile](/demand/uk/brands/tom-hixson) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HG Walter or Tom Hixson of Smithfield more popular in search? In September 2026, HG Walter had more branded searches than Tom Hixson of Smithfield among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Tom Hixson of Smithfield had 1,600. HG Walter made up 14.9% of all online butcher searches we track, and Tom Hixson of Smithfield accounted for 3.6%. ## Cite this page Brandwave. "HG Walter vs Tom Hixson of Smithfield: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hg-walter-vs-tom-hixson This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hg-walter-vs-tom-hixson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.