--- title: "Heura vs THIS: Which is more popular in the United Kingdom?" description: "Is Heura or THIS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat-free brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/heura-vs-this-plant-based" publisher: "Brandwave" --- # Heura vs THIS: Which is more popular in the United Kingdom? Is Heura or THIS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat-free brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heura and THIS - **Competitive set**: Meat-free brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Heura Share of Search**: 0.65% - **THIS Share of Search**: 1.8% ## Is Heura or THIS more popular in search? - In September 2026, THIS had more branded searches than Heura among meat-free brands in the United Kingdom. THIS had about 1,300 branded searches, while Heura had 480. THIS made up 1.8% of all meat-free brand searches we track, and Heura accounted for 0.65%. - THIS was ahead of Heura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Heura’s share of searches among meat-free brands in the United Kingdom moved from 0.47% to 0.65%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top meat-free brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, THIS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Heura did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | THIS | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Quorn | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Linda McCartney's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Vivera | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Beyond Meat | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Heura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about meat-free brands - Asked ChatGPT "What are the best meat-free brands in the UK?": 1. THIS, 2. Vivera, 3. Quorn, 4. Linda McCartney's, 5. Beyond Meat - Asked ChatGPT "Which vegetarian sausages taste most like meat?": 1. THIS, 2. Linda McCartney's - Asked ChatGPT "What's the best plant-based chicken in UK supermarkets?": 1. THIS, 2. Quorn, 3. Linda McCartney's - Searched Google, AI Overview "meat free": 1. Quorn, 2. Beyond Meat Not named in any answer: Heura. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom meat-free brands in September 2026? - Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Heura in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## How has branded search for Heura and THIS changed in the United Kingdom over the last 12 months? | Month | Heura estimated searches | Heura Share of Search | Heura rank | THIS estimated searches | THIS Share of Search | THIS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.47% | 6 | 1.6K | 1.3% | 4 | | Nov 2025 | 390 | 0.48% | 6 | 1.6K | 2% | 4 | | Dec 2025 | 390 | 0.5% | 6 | 1.9K | 2.5% | 4 | | Jan 2026 | 480 | 0.57% | 6 | 1.9K | 2.3% | 4 | | Feb 2026 | 390 | 0.56% | 6 | 1.3K | 1.9% | 4 | | Mar 2026 | 480 | 0.52% | 6 | 1.6K | 1.7% | 4 | | Apr 2026 | 480 | 0.62% | 6 | 1.3K | 1.7% | 5 | | May 2026 | 480 | 0.63% | 6 | 1.3K | 1.7% | 4 | | Jun 2026 | 480 | 0.66% | 6 | 1.3K | 1.8% | 4 | | Jul 2026 | 480 | 0.95% | 6 | 1.3K | 2.6% | 4 | | Aug 2026 | 590 | 0.86% | 6 | 1.3K | 1.9% | 4 | | Sep 2026 | 480 | 0.65% | 6 | 1.3K | 1.8% | 4 | ## How are Heura’s and THIS’s branded searches counted? Brandwave collects information about searches that people make online using Heura’s and THIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heura**: Measured on the search term “heura”. - **THIS**: Measured on the search term “this isnt chicken”. - [Heura profile](/demand/uk/brands/heura) - [THIS profile](/demand/uk/brands/this-plant-based) - [All meat-free brands in the United Kingdom](/demand/uk/categories/uk-meat-free-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Heura or THIS more popular in search? In September 2026, THIS had more branded searches than Heura among meat-free brands in the United Kingdom. THIS had about 1,300 branded searches, while Heura had 480. THIS made up 1.8% of all meat-free brand searches we track, and Heura accounted for 0.65%. ## Cite this page Brandwave. "Heura vs THIS: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/heura-vs-this-plant-based This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/heura-vs-this-plant-based. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.