--- title: "Herbal Essences vs L'Oréal Paris Elvive: Which is searched more in the United Kingdom?" description: "Is Herbal Essences or L'Oréal Paris Elvive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/herbal-essences-vs-loreal-paris-elvive" publisher: "Brandwave" --- # Herbal Essences vs L'Oréal Paris Elvive: Which is searched more in the United Kingdom? Is Herbal Essences or L'Oréal Paris Elvive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herbal Essences and L'Oréal Paris Elvive - **Competitive set**: Shampoo brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Herbal Essences Share of Search**: 2.2% - **L'Oréal Paris Elvive Share of Search**: 2.2% ## Is Herbal Essences or L'Oréal Paris Elvive more popular in search? - In September 2026, Herbal Essences and L'Oréal Paris Elvive were level in searches among shampoo brands in the United Kingdom, with an estimated 6.6K versus 6.5K branded searches, at 2.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: Herbal Essences took it in February 2026. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo brands in the United Kingdom moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo brands in the United Kingdom moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 8K to 6.5K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Herbal Essences was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. L'Oréal Paris Elvive was listed before Herbal Essences in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - Estimated monthly branded searches for L'Oréal Paris Elvive in the United Kingdom fell 18.8% over 12 measured months, from 8K to 6.5K in September 2026. ## Month by month | Month | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | L'Oréal Paris Elvive estimated searches | L'Oréal Paris Elvive Share of Search | L'Oréal Paris Elvive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2% | 12 | 8K | 2.4% | 11 | | Nov 2025 | 6.6K | 1.5% | 13 | 8K | 1.8% | 11 | | Dec 2025 | 5.4K | 1.5% | 13 | 8K | 2.2% | 10 | | Jan 2026 | 6.6K | 1.9% | 12 | 8K | 2.3% | 11 | | Feb 2026 | 6.6K | 2.2% | 11 | 6.5K | 2.2% | 13 | | Mar 2026 | 6.6K | 2.1% | 11 | 6.5K | 2.1% | 13 | | Apr 2026 | 6.6K | 2.3% | 11 | 5.8K | 2% | 13 | | May 2026 | 6.6K | 2.3% | 12 | 5.8K | 2% | 13 | | Jun 2026 | 6.6K | 2.3% | 12 | 5.3K | 1.9% | 13 | | Jul 2026 | 6.6K | 2.4% | 12 | 5.3K | 1.9% | 13 | | Aug 2026 | 6.6K | 2.2% | 12 | 6.5K | 2.2% | 13 | | Sep 2026 | 6.6K | 2.2% | 12 | 6.5K | 2.2% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Herbal Essences’ and L'Oréal Paris Elvive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herbal Essences**: Measured on the search term “herbal essences”. - **L'Oréal Paris Elvive**: Measured on the search terms “elvive” and “loreal elvive”, summed into one figure. - [Herbal Essences profile](/demand/uk/brands/herbal-essences) - [L'Oréal Paris Elvive profile](/demand/uk/brands/loreal-paris-elvive) - [All shampoo brands in the United Kingdom](/demand/uk/categories/uk-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herbal Essences or L'Oréal Paris Elvive more popular in search? In September 2026, Herbal Essences and L'Oréal Paris Elvive were level in searches among shampoo brands in the United Kingdom, with an estimated 6.6K versus 6.5K branded searches, at 2.2% of the total each. ## Cite this page Brandwave. "Herbal Essences vs L'Oréal Paris Elvive: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/herbal-essences-vs-loreal-paris-elvive This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/herbal-essences-vs-loreal-paris-elvive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.