--- title: "Heat Geek vs Octopus Energy: Which is searched more in the United Kingdom?" description: "Is Heat Geek or Octopus Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump installers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/heat-geek-vs-octopus-energy" publisher: "Brandwave" --- # Heat Geek vs Octopus Energy: Which is searched more in the United Kingdom? Is Heat Geek or Octopus Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump installers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heat Geek and Octopus Energy - **Competitive set**: Heat pump installers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Heat Geek Share of Search**: 22.8% - **Octopus Energy Share of Search**: 27.8% ## Is Heat Geek or Octopus Energy more popular in search? - In September 2026, Octopus Energy had more branded searches than Heat Geek among heat pump installers in the United Kingdom. Octopus Energy had about 6,600 branded searches, while Heat Geek had 5,400. Octopus Energy made up 27.8% of all heat pump installer searches we track, and Heat Geek accounted for 22.8%. - The lead changed hands once in the 12 months ending September 2026: Octopus Energy took it in January 2026. - Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom moved from 33.5% to 22.8%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 12 months ending September 2026, Octopus Energy’s share of searches among heat pump installers in the United Kingdom moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top heat pump installers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Heat Geek and Octopus Energy were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Heat Geek and Octopus Energy were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Heat Geek | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Aira | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Heatable | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | British Gas | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EDF | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about heat pump installers - Asked ChatGPT "Who is the best heat pump installer in the UK?": 1. Heat Geek, 2. Octopus Energy, 3. Aira, 4. Heatable - Asked ChatGPT "Which company should I use to install an air source heat pump?": named none of the brands we track - Asked ChatGPT "What are the best companies for heat pump installation in the UK?": 1. Octopus Energy, 2. Aira, 3. Heat Geek, 4. Heatable - Searched Google, AI Overview "air source heat pump": 1. EDF Not named in any answer: British Gas. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom heat pump installers in September 2026? - In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%. - In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%. ## Month by month | Month | Heat Geek estimated searches | Heat Geek Share of Search | Heat Geek rank | Octopus Energy estimated searches | Octopus Energy Share of Search | Octopus Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 33.5% | 1 | 8.1K | 27.4% | 2 | | Nov 2025 | 8.1K | 31.1% | 1 | 6.6K | 25.3% | 3 | | Dec 2025 | 5.4K | 28.4% | 1 | 5.4K | 28.4% | 3 | | Jan 2026 | 6.6K | 25% | 3 | 8.1K | 30.7% | 2 | | Feb 2026 | 5.4K | 24.9% | 3 | 6.6K | 30.5% | 2 | | Mar 2026 | 5.4K | 20% | 3 | 9.9K | 36.6% | 1 | | Apr 2026 | 5.4K | 23% | 3 | 6.6K | 28.1% | 2 | | May 2026 | 5.4K | 23.3% | 3 | 6.6K | 28.5% | 2 | | Jun 2026 | 4.4K | 18.3% | 3 | 6.6K | 27.4% | 2 | | Jul 2026 | 4.4K | 20.1% | 3 | 6.6K | 30.2% | 2 | | Aug 2026 | 5.4K | 25.1% | 3 | 6.6K | 30.7% | 2 | | Sep 2026 | 5.4K | 22.8% | 3 | 6.6K | 27.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Heat Geek’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heat Geek**: Measured on the search term “heat geek”. - **Octopus Energy**: Measured on the search term “octopus heat pump”. - [Heat Geek profile](/demand/uk/brands/heat-geek) - [Octopus Energy profile](/demand/uk/brands/octopus-energy) - [All heat pump installers in the United Kingdom](/demand/uk/categories/uk-heat-pump-installers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Heat Geek or Octopus Energy more popular in search? In September 2026, Octopus Energy had more branded searches than Heat Geek among heat pump installers in the United Kingdom. Octopus Energy had about 6,600 branded searches, while Heat Geek had 5,400. Octopus Energy made up 27.8% of all heat pump installer searches we track, and Heat Geek accounted for 22.8%. ## Cite this page Brandwave. "Heat Geek vs Octopus Energy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/heat-geek-vs-octopus-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/heat-geek-vs-octopus-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.