--- title: "Head & Shoulders vs Kérastase: Which is searched more in the United Kingdom?" description: "Is Head & Shoulders or Kérastase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/head-and-shoulders-vs-kerastase" publisher: "Brandwave" --- # Head & Shoulders vs Kérastase: Which is searched more in the United Kingdom? Is Head & Shoulders or Kérastase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Head & Shoulders and Kérastase - **Competitive set**: Shampoo brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Head & Shoulders Share of Search**: 2.7% - **Kérastase Share of Search**: 24.8% ## Is Head & Shoulders or Kérastase more popular in search? - In September 2026, Kérastase had more branded searches than Head & Shoulders among shampoo brands in the United Kingdom. Kérastase had about 74,000 branded searches, while Head & Shoulders had 8,100. Kérastase made up 24.8% of all shampoo brand searches we track, and Head & Shoulders accounted for 2.7%. - Kérastase was ahead of Head & Shoulders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo brands in the United Kingdom moved from 3% to 2.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo brands in the United Kingdom moved from 22.2% to 24.8%, and its estimated monthly branded searches held steady at 74K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Head & Shoulders was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kérastase was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kérastase was listed before Head & Shoulders in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches. - Estimated monthly branded searches for Head & Shoulders in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3% | 9 | 74K | 22.2% | 1 | | Nov 2025 | 9.9K | 2.2% | 9 | 110K | 25% | 1 | | Dec 2025 | 8.1K | 2.2% | 9 | 90.5K | 24.4% | 1 | | Jan 2026 | 9.9K | 2.8% | 9 | 90.5K | 25.7% | 1 | | Feb 2026 | 8.1K | 2.8% | 9 | 74K | 25.2% | 1 | | Mar 2026 | 9.9K | 3.1% | 9 | 74K | 23.5% | 1 | | Apr 2026 | 9.9K | 3.5% | 9 | 60.5K | 21.4% | 1 | | May 2026 | 9.9K | 3.5% | 9 | 60.5K | 21.1% | 1 | | Jun 2026 | 8.1K | 2.9% | 11 | 60.5K | 21.5% | 1 | | Jul 2026 | 8.1K | 3% | 11 | 60.5K | 22.2% | 1 | | Aug 2026 | 8.1K | 2.8% | 10 | 74K | 25.2% | 1 | | Sep 2026 | 8.1K | 2.7% | 11 | 74K | 24.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Head & Shoulders’ and Kérastase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Head & Shoulders**: Measured on the search term “head and shoulders”. - **Kérastase**: Measured on the search term “kerastase”. - [Head & Shoulders profile](/demand/uk/brands/head-and-shoulders) - [Kérastase profile](/demand/uk/brands/kerastase) - [All shampoo brands in the United Kingdom](/demand/uk/categories/uk-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Head & Shoulders or Kérastase more popular in search? In September 2026, Kérastase had more branded searches than Head & Shoulders among shampoo brands in the United Kingdom. Kérastase had about 74,000 branded searches, while Head & Shoulders had 8,100. Kérastase made up 24.8% of all shampoo brand searches we track, and Head & Shoulders accounted for 2.7%. ## Cite this page Brandwave. "Head & Shoulders vs Kérastase: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/head-and-shoulders-vs-kerastase This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/head-and-shoulders-vs-kerastase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.