--- title: "Hawes & Curtis vs Spoke: Which is searched more in the United Kingdom?" description: "Is Hawes & Curtis or Spoke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hawes-and-curtis-vs-spoke-london" publisher: "Brandwave" --- # Hawes & Curtis vs Spoke: Which is searched more in the United Kingdom? Is Hawes & Curtis or Spoke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menswear brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hawes & Curtis and Spoke - **Competitive set**: Menswear brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hawes & Curtis Share of Search**: 8.7% - **Spoke Share of Search**: 1.2% ## Is Hawes & Curtis or Spoke more popular in search? - In September 2026, Hawes & Curtis had more branded searches than Spoke among menswear brands in the United Kingdom. Hawes & Curtis had about 60,500 branded searches, while Spoke had 8,520. Hawes & Curtis made up 8.7% of all menswear brand searches we track, and Spoke accounted for 1.2%. - Hawes & Curtis was ahead of Spoke in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom moved from 9.4% to 8.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Spoke’s share of searches among menswear brands in the United Kingdom moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 9.6K to 8.5K. ## Top menswear brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Hawes & Curtis nor Spoke showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Charles Tyrwhitt | 1st | 3 of 3 | 3 of 3 | | Reiss | 2nd | 3 of 3 | 3 of 3 | | Percival | 3rd | 2 of 3 | 2 of 3 | | Sunspel | 4th | 2 of 3 | 2 of 3 | | Private White V.C. | 4th | 2 of 3 | 2 of 3 | | Suitsupply | 6th | 1 of 3 | 1 of 3 | | Universal Works | 7th | 2 of 3 | 2 of 3 | | Moss | 8th | 1 of 3 | 1 of 3 | | Hawes & Curtis | Not ranked | 0 of 3 | 0 of 3 | | T.M.Lewin | Not ranked | 0 of 3 | 0 of 3 | | Hackett | Not ranked | 0 of 3 | 0 of 3 | | Luke 1977 | Not ranked | 0 of 3 | 0 of 3 | | Spoke | Not ranked | 0 of 3 | 0 of 3 | | Father Sons | Not ranked | 0 of 3 | 0 of 3 | | Farah | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about menswear brands - Asked ChatGPT "What are the best menswear brands in the UK?": 1. Private White V.C., 2. Sunspel, 3. Reiss, 4. Percival, 5. Charles Tyrwhitt, 6. Universal Works - Asked ChatGPT "Where should I buy a good suit in the UK?": 1. Charles Tyrwhitt, 2. Suitsupply, 3. Moss, 4. Reiss - Asked ChatGPT "Which British clothing brands are good for men in their 30s?": 1. Reiss, 2. Percival, 3. Charles Tyrwhitt, 4. Universal Works, 5. Sunspel, 6. Private White V.C. Not named in any answer: Hawes & Curtis, T.M.Lewin, Hackett, Luke 1977, Spoke, Father Sons and Farah. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom menswear brands in September 2026? - Estimated monthly branded searches for Spoke in the United Kingdom fell 11.2% over 12 measured months, from 9.6K to 8.5K in September 2026. ## Month by month | Month | Hawes & Curtis estimated searches | Hawes & Curtis Share of Search | Hawes & Curtis rank | Spoke estimated searches | Spoke Share of Search | Spoke rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 9.4% | 3 | 9.6K | 1.5% | 9 | | Nov 2025 | 90.5K | 11% | 3 | 10.9K | 1.3% | 12 | | Dec 2025 | 74K | 10.7% | 3 | 9.6K | 1.4% | 13 | | Jan 2026 | 60.5K | 9.6% | 3 | 11.1K | 1.8% | 9 | | Feb 2026 | 49.5K | 10.3% | 3 | 7.9K | 1.6% | 11 | | Mar 2026 | 60.5K | 10.4% | 3 | 8.5K | 1.5% | 11 | | Apr 2026 | 60.5K | 10.2% | 3 | 9K | 1.5% | 9 | | May 2026 | 60.5K | 7.9% | 3 | 9.9K | 1.3% | 11 | | Jun 2026 | 60.5K | 8% | 3 | 10.7K | 1.4% | 9 | | Jul 2026 | 60.5K | 8% | 3 | 10.4K | 1.4% | 10 | | Aug 2026 | 60.5K | 8.9% | 3 | 9.4K | 1.4% | 11 | | Sep 2026 | 60.5K | 8.7% | 3 | 8.5K | 1.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Hawes & Curtis’ and Spoke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hawes & Curtis**: Measured on the search term “hawes and curtis”. - **Spoke**: Measured on the search terms “spoke chinos”, “spoke london” and “spoke trousers”, summed into one figure. - [Hawes & Curtis profile](/demand/uk/brands/hawes-and-curtis) - [Spoke profile](/demand/uk/brands/spoke-london) - [All menswear brands in the United Kingdom](/demand/uk/categories/uk-menswear-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hawes & Curtis or Spoke more popular in search? In September 2026, Hawes & Curtis had more branded searches than Spoke among menswear brands in the United Kingdom. Hawes & Curtis had about 60,500 branded searches, while Spoke had 8,520. Hawes & Curtis made up 8.7% of all menswear brand searches we track, and Spoke accounted for 1.2%. ## Cite this page Brandwave. "Hawes & Curtis vs Spoke: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hawes-and-curtis-vs-spoke-london This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hawes-and-curtis-vs-spoke-london. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.