--- title: "Hawaiian Tropic vs Supergoop!: Which is searched more in the United Kingdom?" description: "Is Hawaiian Tropic or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hawaiian-tropic-vs-supergoop" publisher: "Brandwave" --- # Hawaiian Tropic vs Supergoop!: Which is searched more in the United Kingdom? Is Hawaiian Tropic or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hawaiian Tropic and Supergoop! - **Competitive set**: Sunscreen brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hawaiian Tropic Share of Search**: 4.5% - **Supergoop! Share of Search**: 2.9% ## Is Hawaiian Tropic or Supergoop! more popular in search? - In September 2026, Hawaiian Tropic had more branded searches than Supergoop! among sunscreen brands in the United Kingdom. Hawaiian Tropic had about 2,900 branded searches, while Supergoop! had 1,900. Hawaiian Tropic made up 4.5% of all sunscreen brand searches we track, and Supergoop! accounted for 2.9%. - The lead changed hands once in the 12 months ending September 2026: Hawaiian Tropic took it in May 2026. - Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United Kingdom moved from 5% to 4.5%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United Kingdom moved from 5% to 2.9%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hawaiian Tropic nor Supergoop! showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Altruist | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nivea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ambre Solaire | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Soltan | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ultrasun | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | P20 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piz Buin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heliocare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supergoop! | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sun cream should I buy in the UK?": 1. La Roche-Posay, 2. Ambre Solaire - Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Altruist, 3. Ambre Solaire, 4. Nivea, 5. Ultrasun - Asked ChatGPT "What is the best SPF 50 sun cream for your face?": 1. La Roche-Posay - Searched Google, AI Overview "sun cream": 1. Nivea, 2. Altruist, 3. Soltan - Searched Google, AI Overview "sunscreen": 1. Altruist, 2. Nivea, 3. La Roche-Posay Not named in any answer: Banana Boat, P20, Piz Buin, Hawaiian Tropic, Ultra Violette, Bondi Sands, Heliocare and Supergoop!. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom sunscreen brands in September 2026? - In September 2026, Supergoop! rose from 14th to 13th among sunscreen brands in the United Kingdom. ## Month by month | Month | Hawaiian Tropic estimated searches | Hawaiian Tropic Share of Search | Hawaiian Tropic rank | Supergoop! estimated searches | Supergoop! Share of Search | Supergoop! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 5% | 7 | 2.9K | 5% | 8 | | Nov 2025 | 1.9K | 3.8% | 11 | 2.9K | 5.8% | 4 | | Dec 2025 | 1.6K | 3.8% | 11 | 2.4K | 5.7% | 4 | | Jan 2026 | 2.4K | 4% | 10 | 2.9K | 4.9% | 7 | | Feb 2026 | 2.4K | 3.8% | 11 | 2.9K | 4.5% | 8 | | Mar 2026 | 2.9K | 3.1% | 12 | 4.4K | 4.8% | 8 | | Apr 2026 | 5.4K | 3.3% | 10 | 5.4K | 3.3% | 11 | | May 2026 | 12.1K | 5% | 6 | 6.6K | 2.7% | 13 | | Jun 2026 | 8.1K | 4% | 8 | 5.4K | 2.6% | 13 | | Jul 2026 | 8.1K | 4.6% | 7 | 4.4K | 2.5% | 13 | | Aug 2026 | 5.4K | 4.7% | 7 | 2.9K | 2.5% | 14 | | Sep 2026 | 2.9K | 4.5% | 7 | 1.9K | 2.9% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Hawaiian Tropic’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hawaiian Tropic**: Measured on the search term “hawaiian tropic”. - **Supergoop!**: Measured on the search term “supergoop”. - [Hawaiian Tropic profile](/demand/uk/brands/hawaiian-tropic) - [Supergoop! profile](/demand/uk/brands/supergoop) - [All sunscreen brands in the United Kingdom](/demand/uk/categories/uk-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hawaiian Tropic or Supergoop! more popular in search? In September 2026, Hawaiian Tropic had more branded searches than Supergoop! among sunscreen brands in the United Kingdom. Hawaiian Tropic had about 2,900 branded searches, while Supergoop! had 1,900. Hawaiian Tropic made up 4.5% of all sunscreen brand searches we track, and Supergoop! accounted for 2.9%. ## Cite this page Brandwave. "Hawaiian Tropic vs Supergoop!: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hawaiian-tropic-vs-supergoop This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hawaiian-tropic-vs-supergoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.