--- title: "Hartley's vs Wilkin & Sons: Which is searched more in United Kingdom?" description: "Which is more popular in search, Hartley's or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hartleys-vs-wilkin-and-sons" publisher: "Brandwave" --- # Hartley's vs Wilkin & Sons: Which is searched more in United Kingdom? Which is more popular in search, Hartley's or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hartley's and Wilkin & Sons - **Competitive set**: Jam brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hartley's Share of Search**: 10% - **Wilkin & Sons Share of Search**: 12.7% ## Which is more popular in search, Hartley's or Wilkin & Sons? - In September 2026, Wilkin & Sons had more branded searches than Hartley's among jam brands in United Kingdom. Wilkin & Sons was estimated to have 2.4K branded searches compared to Hartley's’ 1.9K, and held a 12.7% Share of Search versus Hartley's’ 10%. - Wilkin & Sons was ahead of Hartley's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom moved from 8.2% to 10%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches held steady at 2.4K. ## How did search popularity change for United Kingdom jam brands in September 2026? - In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%. - Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Month by month | Month | Hartley's estimated searches | Hartley's Share of Search | Hartley's rank | Wilkin & Sons estimated searches | Wilkin & Sons Share of Search | Wilkin & Sons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 8.2% | 3 | 2.4K | 15.4% | 2 | | Nov 2025 | 1.3K | 8.3% | 3 | 2.4K | 15.3% | 2 | | Dec 2025 | 1.6K | 8.6% | 3 | 2.4K | 12.8% | 2 | | Jan 2026 | 1.6K | 11.5% | 3 | 2.4K | 17.4% | 2 | | Feb 2026 | 1.3K | 8.3% | 3 | 2.4K | 15.3% | 2 | | Mar 2026 | 1.6K | 10% | 3 | 2.4K | 15% | 2 | | Apr 2026 | 1.3K | 9.6% | 3 | 2.4K | 17.7% | 2 | | May 2026 | 1.3K | 8.3% | 3 | 2.4K | 15.2% | 2 | | Jun 2026 | 1.6K | 11.5% | 3 | 2.4K | 17.4% | 2 | | Jul 2026 | 1.3K | 9.6% | 3 | 2.4K | 17.8% | 2 | | Aug 2026 | 1.3K | 9.6% | 3 | 2.4K | 17.7% | 2 | | Sep 2026 | 1.9K | 10% | 3 | 2.4K | 12.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hartley's’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hartley's**: Measured on the search terms “hartley s” and “hartleys jam”, summed into one figure. - **Wilkin & Sons**: Measured on the search terms “wilkin and sons” and “wilkin sons”, summed into one figure. - [Hartley's profile](/demand/uk/brands/hartleys) - [Wilkin & Sons profile](/demand/uk/brands/wilkin-and-sons) - [All jam brands in United Kingdom](/demand/uk/categories/uk-jam-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hartley's or Wilkin & Sons? In September 2026, Wilkin & Sons had more branded searches than Hartley's among jam brands in United Kingdom. Wilkin & Sons was estimated to have 2.4K branded searches compared to Hartley's’ 1.9K, and held a 12.7% Share of Search versus Hartley's’ 10%. ## Cite this page Brandwave. "Hartley's vs Wilkin & Sons: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/hartleys-vs-wilkin-and-sons This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hartleys-vs-wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.