--- title: "Harley-Davidson vs Lexmoto: Which is searched more in the United Kingdom?" description: "Is Harley-Davidson or Lexmoto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/harley-davidson-vs-lexmoto" publisher: "Brandwave" --- # Harley-Davidson vs Lexmoto: Which is searched more in the United Kingdom? Is Harley-Davidson or Lexmoto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harley-Davidson and Lexmoto - **Competitive set**: Motorbike brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Harley-Davidson Share of Search**: 24.8% - **Lexmoto Share of Search**: 5% ## Is Harley-Davidson or Lexmoto more popular in search? - In September 2026, Harley-Davidson had more branded searches than Lexmoto among motorbike brands in the United Kingdom. Harley-Davidson had about 49,500 branded searches, while Lexmoto had 9,900. Harley-Davidson made up 24.8% of all motorbike brand searches we track, and Lexmoto accounted for 5%. - Harley-Davidson was ahead of Lexmoto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom moved from 21.6% to 24.8%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom moved from 3.5% to 5%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Harley-Davidson nor Lexmoto showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%. - In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%. ## Month by month | Month | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | Lexmoto estimated searches | Lexmoto Share of Search | Lexmoto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 21.6% | 1 | 8.1K | 3.5% | 8 | | Nov 2025 | 49.5K | 24.2% | 1 | 6.6K | 3.2% | 8 | | Dec 2025 | 40.5K | 22.5% | 1 | 6.6K | 3.7% | 8 | | Jan 2026 | 40.5K | 20.6% | 1 | 6.6K | 3.4% | 8 | | Feb 2026 | 49.5K | 25.5% | 1 | 6.6K | 3.4% | 8 | | Mar 2026 | 49.5K | 21.3% | 1 | 9.9K | 4.3% | 8 | | Apr 2026 | 60.5K | 24.4% | 1 | 9.9K | 4% | 8 | | May 2026 | 60.5K | 23.6% | 1 | 9.9K | 3.9% | 8 | | Jun 2026 | 49.5K | 19.4% | 2 | 9.9K | 3.9% | 8 | | Jul 2026 | 60.5K | 26.6% | 1 | 9.9K | 4.4% | 8 | | Aug 2026 | 60.5K | 26.6% | 1 | 9.9K | 4.4% | 8 | | Sep 2026 | 49.5K | 24.8% | 1 | 9.9K | 5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Harley-Davidson’s and Lexmoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harley-Davidson**: Measured on the search term “harley davidson”. - **Lexmoto**: Measured on the search term “lexmoto”. - [Harley-Davidson profile](/demand/uk/brands/harley-davidson) - [Lexmoto profile](/demand/uk/brands/lexmoto) - [All motorbike brands in the United Kingdom](/demand/uk/categories/uk-motorbike-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harley-Davidson or Lexmoto more popular in search? In September 2026, Harley-Davidson had more branded searches than Lexmoto among motorbike brands in the United Kingdom. Harley-Davidson had about 49,500 branded searches, while Lexmoto had 9,900. Harley-Davidson made up 24.8% of all motorbike brand searches we track, and Lexmoto accounted for 5%. ## Cite this page Brandwave. "Harley-Davidson vs Lexmoto: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/harley-davidson-vs-lexmoto This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/harley-davidson-vs-lexmoto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.