--- title: "Hard Lines vs Origin Coffee: Which is searched more in the United Kingdom?" description: "Is Hard Lines or Origin Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hard-lines-coffee-vs-origin-coffee" publisher: "Brandwave" --- # Hard Lines vs Origin Coffee: Which is searched more in the United Kingdom? Is Hard Lines or Origin Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hard Lines and Origin Coffee - **Competitive set**: Coffee subscriptions - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hard Lines Share of Search**: 3.4% - **Origin Coffee Share of Search**: 14% ## Is Hard Lines or Origin Coffee more popular in search? - In September 2026, Origin Coffee had more branded searches than Hard Lines among coffee subscriptions in the United Kingdom. Origin Coffee had about 14,800 branded searches, while Hard Lines had 3,600. Origin Coffee made up 14% of all coffee subscription searches we track, and Hard Lines accounted for 3.4%. - Origin Coffee was ahead of Hard Lines in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hard Lines’ share of searches among coffee subscriptions in the United Kingdom moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Origin Coffee’s share of searches among coffee subscriptions in the United Kingdom moved from 14.6% to 14%, and its estimated monthly branded searches held steady at 14.8K. ## Top coffee subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Origin Coffee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hard Lines was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Origin Coffee was listed before Hard Lines in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rave Coffee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pact Coffee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Origin Coffee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Batch Coffee | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kiss the Hippo | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Grind | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Hard Lines | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Union Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee subscriptions - Asked ChatGPT "Which coffee subscription should I get in the UK?": 1. Rave Coffee, 2. Pact Coffee, 3. Batch Coffee, 4. Origin Coffee - Asked ChatGPT "What are the best coffee subscriptions in the UK?": 1. Pact Coffee, 2. Rave Coffee, 3. Origin Coffee, 4. Batch Coffee - Asked ChatGPT "What's the best coffee bean subscription in the UK?": 1. Pact Coffee, 2. Origin Coffee, 3. Rave Coffee, 4. Batch Coffee - Searched Google, AI Overview "coffee subscription": 1. Rave Coffee, 2. Origin Coffee, 3. Pact Coffee, 4. Grind, 5. Kiss the Hippo, 6. Hard Lines - Searched Google, AI Overview "coffee beans subscription": 1. Rave Coffee, 2. Pact Coffee, 3. Kiss the Hippo, 4. Hard Lines Not named in any answer: Union Coffee. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom coffee subscriptions in September 2026? - In September 2026, Pact Coffee overtook Origin Coffee to rank 3rd among coffee subscriptions in the United Kingdom, with 17.2% of the searches. - In September 2026, Origin Coffee lost share of searches among coffee subscriptions in the United Kingdom, from 17.3% to 14%. - In September 2026, Hard Lines lost share of searches among coffee subscriptions in the United Kingdom, from 4.2% to 3.4%. ## Month by month | Month | Hard Lines estimated searches | Hard Lines Share of Search | Hard Lines rank | Origin Coffee estimated searches | Origin Coffee Share of Search | Origin Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 2.9% | 7 | 14.8K | 14.6% | 4 | | Nov 2025 | 5.4K | 4.3% | 6 | 14.8K | 11.7% | 4 | | Dec 2025 | 6.6K | 5.2% | 6 | 14.8K | 11.6% | 4 | | Jan 2026 | 4.4K | 3.4% | 7 | 18.1K | 13.9% | 4 | | Feb 2026 | 4.4K | 4.1% | 6 | 14.8K | 13.9% | 4 | | Mar 2026 | 4.4K | 3.9% | 7 | 14.8K | 13% | 4 | | Apr 2026 | 3.6K | 3.4% | 7 | 14.8K | 13.8% | 3 | | May 2026 | 3.6K | 3.5% | 7 | 14.8K | 14.5% | 3 | | Jun 2026 | 3.6K | 3.5% | 7 | 14.8K | 14.5% | 3 | | Jul 2026 | 3.6K | 3.7% | 6 | 14.8K | 15.2% | 3 | | Aug 2026 | 4.4K | 4.2% | 6 | 18.1K | 17.3% | 3 | | Sep 2026 | 3.6K | 3.4% | 7 | 14.8K | 14% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hard Lines’ and Origin Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hard Lines**: Measured on the search term “hard lines coffee”. - **Origin Coffee**: Measured on the search term “origin coffee”. - [Hard Lines profile](/demand/uk/brands/hard-lines-coffee) - [Origin Coffee profile](/demand/uk/brands/origin-coffee) - [All coffee subscriptions in the United Kingdom](/demand/uk/categories/uk-coffee-subscriptions): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hard Lines or Origin Coffee more popular in search? In September 2026, Origin Coffee had more branded searches than Hard Lines among coffee subscriptions in the United Kingdom. Origin Coffee had about 14,800 branded searches, while Hard Lines had 3,600. Origin Coffee made up 14% of all coffee subscription searches we track, and Hard Lines accounted for 3.4%. ## Cite this page Brandwave. "Hard Lines vs Origin Coffee: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hard-lines-coffee-vs-origin-coffee This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hard-lines-coffee-vs-origin-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.