--- title: "Hamptons vs Winkworth: Which is searched more in the United Kingdom?" description: "Is Hamptons or Winkworth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Estate agents set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hamptons-vs-winkworth" publisher: "Brandwave" --- # Hamptons vs Winkworth: Which is searched more in the United Kingdom? Is Hamptons or Winkworth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Estate agents set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hamptons and Winkworth - **Competitive set**: Estate agents - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hamptons Share of Search**: 2.6% - **Winkworth Share of Search**: 8.8% ## Is Hamptons or Winkworth more popular in search? - In September 2026, Winkworth had more branded searches than Hamptons among estate agents in the United Kingdom. Winkworth had about 22,200 branded searches, while Hamptons had 6,600. Winkworth made up 8.8% of all estate agent searches we track, and Hamptons accounted for 2.6%. - Winkworth was ahead of Hamptons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hamptons’ share of searches among estate agents in the United Kingdom moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Winkworth’s share of searches among estate agents in the United Kingdom moved from 8.4% to 8.8%, and its estimated monthly branded searches held steady at 22.2K. ## Top estate agents in ChatGPT and Google AI Overviews In three ChatGPT questions, Hamptons and Winkworth were each mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Savills | 1 of 3 | 1 of 3 | | Foxtons | 0 of 3 | 0 of 3 | | Connells | 2 of 3 | 2 of 3 | | Knight Frank | 1 of 3 | 1 of 3 | | Winkworth | 1 of 3 | 1 of 3 | | Chestertons | 0 of 3 | 0 of 3 | | Hamptons | 1 of 3 | 1 of 3 | | Your Move | 0 of 3 | 0 of 3 | ## Every AI answer about estate agents - Asked ChatGPT "Which estate agent should I use to sell my house in the UK?": 1. Hamptons - Asked ChatGPT "What are the best estate agents in the UK?": 1. Savills, 2. Knight Frank, 3. Winkworth, 4. Connells - Asked ChatGPT "What's the best estate agent chain in the UK for lettings?": 1. Connells Not named in any answer: Foxtons, Chestertons and Your Move. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom estate agents in September 2026? Neither Hamptons nor Winkworth moved beyond provider rounding among estate agents in Sep 2026. ## Month by month | Month | Hamptons estimated searches | Hamptons Share of Search | Hamptons rank | Winkworth estimated searches | Winkworth Share of Search | Winkworth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.5% | 7 | 22.2K | 8.4% | 5 | | Nov 2025 | 5.4K | 2.5% | 7 | 18.1K | 8.3% | 6 | | Dec 2025 | 3.6K | 2% | 7 | 14.8K | 8.3% | 6 | | Jan 2026 | 5.4K | 2.1% | 7 | 22.2K | 8.5% | 5 | | Feb 2026 | 5.4K | 2.2% | 7 | 22.2K | 9.1% | 5 | | Mar 2026 | 6.6K | 2.4% | 7 | 22.2K | 8.1% | 5 | | Apr 2026 | 8.1K | 3.1% | 7 | 22.2K | 8.4% | 5 | | May 2026 | 8.1K | 3.1% | 7 | 22.2K | 8.6% | 5 | | Jun 2026 | 8.1K | 3.1% | 7 | 22.2K | 8.6% | 5 | | Jul 2026 | 6.6K | 2.6% | 7 | 22.2K | 8.9% | 5 | | Aug 2026 | 6.6K | 2.6% | 7 | 22.2K | 8.8% | 5 | | Sep 2026 | 6.6K | 2.6% | 7 | 22.2K | 8.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hamptons’ and Winkworth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hamptons**: Measured on the search term “hamptons estate agents”. - **Winkworth**: Measured on the search term “winkworth”. - [Hamptons profile](/demand/uk/brands/hamptons) - [Winkworth profile](/demand/uk/brands/winkworth) - [All estate agents in the United Kingdom](/demand/uk/categories/uk-estate-agents): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hamptons or Winkworth more popular in search? In September 2026, Winkworth had more branded searches than Hamptons among estate agents in the United Kingdom. Winkworth had about 22,200 branded searches, while Hamptons had 6,600. Winkworth made up 8.8% of all estate agent searches we track, and Hamptons accounted for 2.6%. ## Cite this page Brandwave. "Hamptons vs Winkworth: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hamptons-vs-winkworth This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hamptons-vs-winkworth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.