--- title: "Hampers.com vs M&S: Which is searched more in the United Kingdom?" description: "Is Hampers.com or M&S more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hampers-com-vs-marks-and-spencer" publisher: "Brandwave" --- # Hampers.com vs M&S: Which is searched more in the United Kingdom? Is Hampers.com or M&S more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hampers.com and M&S - **Competitive set**: Hamper companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hampers.com Share of Search**: 0.91% - **M&S Share of Search**: 56.2% ## Is Hampers.com or M&S more popular in search? - In September 2026, M&S had more branded searches than Hampers.com among hamper companies in the United Kingdom. M&S had about 54,200 branded searches, while Hampers.com had 880. M&S made up 56.2% of all hamper company searches we track, and Hampers.com accounted for 0.91%. - M&S was ahead of Hampers.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hampers.com’s share of searches among hamper companies in the United Kingdom moved from 0.71% to 0.91%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, M&S’s share of searches among hamper companies in the United Kingdom moved from 53.1% to 56.2%, and its estimated monthly branded searches moved from 66.2K to 54.2K. ## Top hamper companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hampers.com was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. M&S was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hampers.com and M&S were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fortnum & Mason | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Harrods | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Hampers.com | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | M&S | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Prestige Hampers | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Selfridges | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waitrose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Virginia Hayward | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hamper companies - Asked ChatGPT "Where can I buy the best Christmas hamper in the UK?": 1. Fortnum & Mason, 2. Harrods, 3. Prestige Hampers - Asked ChatGPT "What's the best luxury food hamper to send as a gift in the UK?": 1. Harrods, 2. Selfridges - Asked ChatGPT "Which UK hamper companies are good for corporate gifts?": 1. Virginia Hayward, 2. Hampers.com - Searched Google, AI Overview "hampers": 1. Fortnum & Mason, 2. Hampers.com, 3. M&S - Searched Google, AI Overview "christmas hampers": 1. Fortnum & Mason, 2. M&S, 3. Hampers.com, 4. Prestige Hampers Not named in any answer: John Lewis and Waitrose. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Estimated monthly branded searches for M&S in the United Kingdom fell 18.1% over 12 measured months, from 66.2K to 54.2K in September 2026. ## Month by month | Month | Hampers.com estimated searches | Hampers.com Share of Search | Hampers.com rank | M&S estimated searches | M&S Share of Search | M&S rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.71% | 9 | 66.2K | 53.1% | 1 | | Nov 2025 | 1.6K | 0.51% | 9 | 181K | 57.8% | 1 | | Dec 2025 | 4.4K | 0.64% | 9 | 402K | 58.5% | 1 | | Jan 2026 | 880 | 1.1% | 9 | 36.2K | 46.2% | 1 | | Feb 2026 | 590 | 0.75% | 9 | 44.4K | 56.8% | 1 | | Mar 2026 | 880 | 0.93% | 9 | 54.2K | 57.1% | 1 | | Apr 2026 | 590 | 0.92% | 9 | 36.2K | 56.4% | 1 | | May 2026 | 590 | 0.91% | 9 | 36.2K | 55.6% | 1 | | Jun 2026 | 720 | 0.91% | 9 | 44.4K | 56.1% | 1 | | Jul 2026 | 590 | 0.75% | 9 | 44.4K | 56.4% | 1 | | Aug 2026 | 590 | 0.75% | 9 | 44.4K | 56.6% | 1 | | Sep 2026 | 880 | 0.91% | 9 | 54.2K | 56.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hampers.com’s and M&S’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hampers.com**: Measured on the search term “hampers.com”. - **M&S**: Measured on the search terms “m&s hampers” and “marks and spencer hampers”, summed into one figure. - [Hampers.com profile](/demand/uk/brands/hampers-com) - [M&S profile](/demand/uk/brands/marks-and-spencer) - [All hamper companies in the United Kingdom](/demand/uk/categories/uk-hamper-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hampers.com or M&S more popular in search? In September 2026, M&S had more branded searches than Hampers.com among hamper companies in the United Kingdom. M&S had about 54,200 branded searches, while Hampers.com had 880. M&S made up 56.2% of all hamper company searches we track, and Hampers.com accounted for 0.91%. ## Cite this page Brandwave. "Hampers.com vs M&S: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hampers-com-vs-marks-and-spencer This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hampers-com-vs-marks-and-spencer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.