--- title: "Halo Top vs Mackie's of Scotland: Which is searched more in the United Kingdom?" description: "Is Halo Top or Mackie's of Scotland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/halo-top-vs-mackies" publisher: "Brandwave" --- # Halo Top vs Mackie's of Scotland: Which is searched more in the United Kingdom? Is Halo Top or Mackie's of Scotland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halo Top and Mackie's of Scotland - **Competitive set**: Ice cream brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Halo Top Share of Search**: 10.8% - **Mackie's of Scotland Share of Search**: 5.8% ## Is Halo Top or Mackie's of Scotland more popular in search? - In September 2026, Halo Top had more branded searches than Mackie's of Scotland among ice cream brands in the United Kingdom. Halo Top had about 5,400 branded searches, while Mackie's of Scotland had 2,900. Halo Top made up 10.8% of all ice cream brand searches we track, and Mackie's of Scotland accounted for 5.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Mackie's of Scotland took it in December 2025, Halo Top took it in January 2026. - Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom moved from 11.9% to 10.8%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mackie's of Scotland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Halo Top did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's - Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs - Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland - Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom ice cream brands in September 2026? - In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%. - In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%. ## Month by month | Month | Halo Top estimated searches | Halo Top Share of Search | Halo Top rank | Mackie's of Scotland estimated searches | Mackie's of Scotland Share of Search | Mackie's of Scotland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 11.9% | 3 | 3.6K | 7.9% | 5 | | Nov 2025 | 4.4K | 10.3% | 3 | 3.6K | 8.4% | 5 | | Dec 2025 | 2.9K | 7.1% | 5 | 3.6K | 8.8% | 4 | | Jan 2026 | 6.6K | 14.4% | 3 | 3.6K | 7.9% | 5 | | Feb 2026 | 5.4K | 12.2% | 3 | 2.9K | 6.5% | 5 | | Mar 2026 | 6.6K | 11.8% | 3 | 3.6K | 6.5% | 5 | | Apr 2026 | 8.1K | 12.1% | 3 | 3.6K | 5.4% | 5 | | May 2026 | 8.1K | 9.1% | 4 | 4.4K | 4.9% | 5 | | Jun 2026 | 8.1K | 9.3% | 4 | 3.6K | 4.1% | 5 | | Jul 2026 | 8.1K | 9.7% | 4 | 3.6K | 4.3% | 6 | | Aug 2026 | 6.6K | 8.9% | 4 | 3.6K | 4.9% | 5 | | Sep 2026 | 5.4K | 10.8% | 4 | 2.9K | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Halo Top’s and Mackie's of Scotland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halo Top**: Measured on the search term “halo top”. - **Mackie's of Scotland**: Measured on the search term “mackies”. - [Halo Top profile](/demand/uk/brands/halo-top) - [Mackie's of Scotland profile](/demand/uk/brands/mackies) - [All ice cream brands in the United Kingdom](/demand/uk/categories/uk-ice-cream-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halo Top or Mackie's of Scotland more popular in search? In September 2026, Halo Top had more branded searches than Mackie's of Scotland among ice cream brands in the United Kingdom. Halo Top had about 5,400 branded searches, while Mackie's of Scotland had 2,900. Halo Top made up 10.8% of all ice cream brand searches we track, and Mackie's of Scotland accounted for 5.8%. ## Cite this page Brandwave. "Halo Top vs Mackie's of Scotland: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/halo-top-vs-mackies This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/halo-top-vs-mackies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.