---
title: "Hallmark vs Moonpig: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Hallmark or Moonpig? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/hallmark-vs-moonpig"
publisher: "Brandwave"
---

# Hallmark vs Moonpig: Which is searched more in United Kingdom?

Which is more popular in search, Hallmark or Moonpig? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hallmark and Moonpig
- **Competitive set**: Greeting cards
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Hallmark Share of Search**: 0.31%
- **Moonpig Share of Search**: 6.5%

## Which is more popular in search, Hallmark or Moonpig?

- In September 2026, Moonpig had more branded searches than Hallmark among greeting cards in United Kingdom. Moonpig was estimated to have 49.5K branded searches compared to Hallmark’s 2.4K, and held a 6.5% Share of Search versus Hallmark’s 0.31%.
- Moonpig was ahead of Hallmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United Kingdom moved from 0.34% to 0.31%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom moved from 10.7% to 6.5%, and its estimated monthly branded searches moved from 90.5K to 49.5K.

## How did search popularity change for United Kingdom greeting cards in September 2026?

- Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Month by month

| Month | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank | Moonpig estimated searches | Moonpig Share of Search | Moonpig rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.34% | 4 | 90.5K | 10.7% | 3 |
| Nov 2025 | 5.4K | 0.51% | 4 | 135K | 12.7% | 3 |
| Dec 2025 | 6.6K | 0.48% | 4 | 165K | 12.1% | 3 |
| Jan 2026 | 3.6K | 0.44% | 4 | 60.5K | 7.4% | 3 |
| Feb 2026 | 2.9K | 0.34% | 4 | 60.5K | 7% | 3 |
| Mar 2026 | 2.9K | 0.28% | 4 | 74K | 7% | 3 |
| Apr 2026 | 1.9K | 0.28% | 4 | 60.5K | 8.9% | 3 |
| May 2026 | 2.4K | 0.31% | 4 | 60.5K | 7.8% | 3 |
| Jun 2026 | 2.4K | 0.28% | 4 | 60.5K | 7% | 3 |
| Jul 2026 | 2.4K | 0.31% | 4 | 49.5K | 6.5% | 3 |
| Aug 2026 | 2.9K | 0.38% | 4 | 49.5K | 6.5% | 3 |
| Sep 2026 | 2.4K | 0.31% | 4 | 49.5K | 6.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hallmark’s and Moonpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hallmark**: Measured on the search term “hallmark cards”.
- **Moonpig**: Measured on the search term “moonpig cards”.

- [Hallmark profile](/demand/uk/brands/hallmark)
- [Moonpig profile](/demand/uk/brands/moonpig)
- [All greeting cards in United Kingdom](/demand/uk/categories/uk-greeting-cards): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hallmark or Moonpig?

In September 2026, Moonpig had more branded searches than Hallmark among greeting cards in United Kingdom. Moonpig was estimated to have 49.5K branded searches compared to Hallmark’s 2.4K, and held a 6.5% Share of Search versus Hallmark’s 0.31%.

## Cite this page

Brandwave. "Hallmark vs Moonpig: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/hallmark-vs-moonpig

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hallmark-vs-moonpig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.