--- title: "Halifax vs Starling Bank: Which is searched more in the United Kingdom?" description: "Is Halifax or Starling Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/halifax-bank-vs-starling-bank" publisher: "Brandwave" --- # Halifax vs Starling Bank: Which is searched more in the United Kingdom? Is Halifax or Starling Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halifax and Starling Bank - **Competitive set**: Banks - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Halifax Share of Search**: 2.6% - **Starling Bank Share of Search**: 0.75% ## Is Halifax or Starling Bank more popular in search? - In September 2026, Halifax had more branded searches than Starling Bank among banks in the United Kingdom. Halifax had about 256,000 branded searches, while Starling Bank had 74,000. Halifax made up 2.6% of all bank searches we track, and Starling Bank accounted for 0.75%. - Halifax was ahead of Starling Bank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halifax’s share of searches among banks in the United Kingdom moved from 3.9% to 2.6%, and its estimated monthly branded searches moved from 436K to 256K. - Across the 12 months ending September 2026, Starling Bank’s share of searches among banks in the United Kingdom moved from 0.65% to 0.75%, and its estimated monthly branded searches held steady at 74K. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Starling Bank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Halifax did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barclays | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | First Direct | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Starling Bank | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Monzo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | HSBC | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Chase UK | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Nationwide | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lloyds Bank | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Santander | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | NatWest | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Halifax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TSB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I open a current account with in the UK?": 1. Monzo, 2. Starling Bank, 3. First Direct, 4. Nationwide, 5. Barclays, 6. HSBC - Asked ChatGPT "What are the best banks in the UK?": 1. Starling Bank, 2. Monzo, 3. First Direct, 4. Chase UK, 5. Nationwide, 6. Barclays, 7. HSBC - Asked ChatGPT "What's the best UK bank account for switching incentives?": 1. Barclays, 2. Lloyds Bank, 3. HSBC, 4. First Direct, 5. NatWest - Searched Google, AI Overview "bank account": named none of the brands we track - Searched Google, AI Overview "best bank account": 1. Barclays, 2. HSBC, 3. First Direct, 4. Chase UK, 5. Santander, 6. Starling Bank, 7. Monzo Not named in any answer: Halifax and TSB. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom banks in September 2026? - In September 2026, Halifax lost share of searches among banks in the United Kingdom, from 3.1% to 2.6%. ## Month by month | Month | Halifax estimated searches | Halifax Share of Search | Halifax rank | Starling Bank estimated searches | Starling Bank Share of Search | Starling Bank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 436K | 3.9% | 7 | 74K | 0.65% | 11 | | Nov 2025 | 381K | 3.6% | 7 | 74K | 0.7% | 11 | | Dec 2025 | 381K | 3.8% | 7 | 60.5K | 0.6% | 11 | | Jan 2026 | 381K | 3.4% | 7 | 90.5K | 0.8% | 11 | | Feb 2026 | 311K | 3.3% | 7 | 74K | 0.79% | 11 | | Mar 2026 | 411K | 3.9% | 7 | 74K | 0.71% | 11 | | Apr 2026 | 411K | 3.9% | 7 | 90.5K | 0.85% | 11 | | May 2026 | 381K | 3.8% | 7 | 74K | 0.74% | 11 | | Jun 2026 | 356K | 3.6% | 7 | 74K | 0.76% | 11 | | Jul 2026 | 381K | 4% | 7 | 74K | 0.77% | 11 | | Aug 2026 | 292K | 3.1% | 7 | 74K | 0.78% | 11 | | Sep 2026 | 256K | 2.6% | 7 | 74K | 0.75% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Halifax’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halifax**: Measured on the search terms “halifax bank” and “halifax online banking”, summed into one figure. - **Starling Bank**: Measured on the search terms “bank starling” and “starling bank”, summed into one figure. - [Halifax profile](/demand/uk/brands/halifax-bank) - [Starling Bank profile](/demand/uk/brands/starling-bank) - [All banks in the United Kingdom](/demand/uk/categories/uk-banks): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halifax or Starling Bank more popular in search? In September 2026, Halifax had more branded searches than Starling Bank among banks in the United Kingdom. Halifax had about 256,000 branded searches, while Starling Bank had 74,000. Halifax made up 2.6% of all bank searches we track, and Starling Bank accounted for 0.75%. ## Cite this page Brandwave. "Halifax vs Starling Bank: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/halifax-bank-vs-starling-bank This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/halifax-bank-vs-starling-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.