--- title: "Halfords vs NAPA Auto Parts: Which is searched more in the United Kingdom?" description: "Is Halfords or NAPA Auto Parts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/halfords-vs-napa" publisher: "Brandwave" --- # Halfords vs NAPA Auto Parts: Which is searched more in the United Kingdom? Is Halfords or NAPA Auto Parts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halfords and NAPA Auto Parts - **Competitive set**: Auto parts retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Halfords Share of Search**: 42.8% - **NAPA Auto Parts Share of Search**: 1.2% ## Is Halfords or NAPA Auto Parts more popular in search? - In September 2026, Halfords had more branded searches than NAPA Auto Parts among auto parts retailers in the United Kingdom. Halfords had about 1.5 million branded searches, while NAPA Auto Parts had 40,500. Halfords made up 42.8% of all auto parts retailer searches we track, and NAPA Auto Parts accounted for 1.2%. - Halfords was ahead of NAPA Auto Parts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halfords’ share of searches among auto parts retailers in the United Kingdom moved from 48.7% to 42.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, NAPA Auto Parts’ share of searches among auto parts retailers in the United Kingdom moved from 0.72% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top auto parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Halfords was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Halfords was listed before NAPA Auto Parts in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Euro Car Parts | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GSF Car Parts | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Autodoc | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Car Parts 4 Less | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Halfords | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | PartsinMotion | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | NAPA Auto Parts | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about auto parts retailers - Asked ChatGPT "Which auto parts retailer should I shop at in the UK?": 1. Euro Car Parts, 2. GSF Car Parts, 3. Autodoc, 4. Halfords - Asked ChatGPT "What are the best auto parts retailers in the UK?": 1. Euro Car Parts, 2. GSF Car Parts, 3. Autodoc, 4. Halfords, 5. NAPA Auto Parts - Asked ChatGPT "What's the best auto parts retailer in the UK for car parts?": 1. GSF Car Parts, 2. Euro Car Parts, 3. Autodoc, 4. Halfords - Searched Google, AI Overview "car parts uk": 1. Euro Car Parts, 2. GSF Car Parts, 3. Car Parts 4 Less, 4. PartsinMotion, 5. NAPA Auto Parts - Searched Google, AI Overview "cheap car parts uk": 1. Euro Car Parts, 2. Car Parts 4 Less, 3. PartsinMotion, 4. GSF Car Parts Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom auto parts retailers in September 2026? - In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in the United Kingdom, with 42.8% of the searches. - In September 2026, Halfords lost share of searches among auto parts retailers in the United Kingdom, from 47.7% to 42.8%. - Estimated monthly branded searches for NAPA Auto Parts in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. ## Month by month | Month | Halfords estimated searches | Halfords Share of Search | Halfords rank | NAPA Auto Parts estimated searches | NAPA Auto Parts Share of Search | NAPA Auto Parts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 48.7% | 1 | 27.1K | 0.72% | 5 | | Nov 2025 | 1.8M | 48.7% | 1 | 27.1K | 0.72% | 5 | | Dec 2025 | 1.8M | 48.8% | 1 | 33.1K | 0.88% | 5 | | Jan 2026 | 1.8M | 43.9% | 2 | 40.5K | 0.97% | 5 | | Feb 2026 | 1.5M | 42.9% | 2 | 33.1K | 0.95% | 5 | | Mar 2026 | 1.8M | 42.9% | 2 | 40.5K | 0.95% | 5 | | Apr 2026 | 1.8M | 46.5% | 1 | 40.5K | 1% | 5 | | May 2026 | 1.8M | 47.7% | 1 | 40.5K | 1.1% | 5 | | Jun 2026 | 1.8M | 47.8% | 1 | 33.1K | 0.86% | 5 | | Jul 2026 | 1.8M | 47.6% | 1 | 40.5K | 1.1% | 5 | | Aug 2026 | 1.8M | 47.7% | 1 | 40.5K | 1.1% | 5 | | Sep 2026 | 1.5M | 42.8% | 2 | 40.5K | 1.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Halfords’ and NAPA Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halfords**: Measured on the search term “halfords”. - **NAPA Auto Parts**: Measured on the search term “napa auto parts”. - [Halfords profile](/demand/uk/brands/halfords) - [NAPA Auto Parts profile](/demand/uk/brands/napa) - [All auto parts retailers in the United Kingdom](/demand/uk/categories/uk-auto-parts-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halfords or NAPA Auto Parts more popular in search? In September 2026, Halfords had more branded searches than NAPA Auto Parts among auto parts retailers in the United Kingdom. Halfords had about 1.5 million branded searches, while NAPA Auto Parts had 40,500. Halfords made up 42.8% of all auto parts retailer searches we track, and NAPA Auto Parts accounted for 1.2%. ## Cite this page Brandwave. "Halfords vs NAPA Auto Parts: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/halfords-vs-napa This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/halfords-vs-napa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.