--- title: "Habitat vs Oliver Bonas: Which is searched more in the United Kingdom?" description: "Is Habitat or Oliver Bonas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/habitat-vs-oliver-bonas" publisher: "Brandwave" --- # Habitat vs Oliver Bonas: Which is searched more in the United Kingdom? Is Habitat or Oliver Bonas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Habitat and Oliver Bonas - **Competitive set**: Homeware retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Habitat Share of Search**: 1.3% - **Oliver Bonas Share of Search**: 4.5% ## Is Habitat or Oliver Bonas more popular in search? - In September 2026, Oliver Bonas had more branded searches than Habitat among homeware retailers in the United Kingdom. Oliver Bonas had about 450,000 branded searches, while Habitat had 135,000. Oliver Bonas made up 4.5% of all homeware retailer searches we track, and Habitat accounted for 1.3%. - Oliver Bonas was ahead of Habitat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Habitat’s share of searches among homeware retailers in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Oliver Bonas’ share of searches among homeware retailers in the United Kingdom moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 550K to 450K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oliver Bonas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Habitat was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oliver Bonas was listed before Habitat in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Lewis | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | H&M Home | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | IKEA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Oliver Bonas | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Next | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Range | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The White Company | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Where should I buy homeware in the UK?": 1. John Lewis, 2. H&M Home, 3. Dunelm, 4. IKEA, 5. Oliver Bonas, 6. Next, 7. The White Company, 8. Habitat - Asked ChatGPT "What are the best homeware shops in the UK?": 1. John Lewis, 2. Dunelm, 3. H&M Home, 4. Next, 5. Oliver Bonas, 6. IKEA, 7. The White Company, 8. Habitat - Asked ChatGPT "Which shop in the UK has the best affordable bedding and home decor?": 1. Dunelm, 2. The Range, 3. H&M Home, 4. IKEA - Searched Google, AI Overview "homeware": 1. John Lewis, 2. IKEA, 3. Oliver Bonas - Searched Google, AI Overview "homeware shops": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. - Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Habitat estimated searches | Habitat Share of Search | Habitat rank | Oliver Bonas estimated searches | Oliver Bonas Share of Search | Oliver Bonas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 1.4% | 7 | 550K | 4.8% | 4 | | Nov 2025 | 201K | 1.6% | 6 | 823K | 6.5% | 4 | | Dec 2025 | 201K | 1.6% | 6 | 1M | 8.2% | 4 | | Jan 2026 | 201K | 1.7% | 6 | 550K | 4.7% | 4 | | Feb 2026 | 135K | 1.4% | 7 | 450K | 4.7% | 4 | | Mar 2026 | 135K | 1.4% | 7 | 550K | 5.8% | 4 | | Apr 2026 | 135K | 1.4% | 6 | 450K | 4.8% | 4 | | May 2026 | 135K | 1.4% | 6 | 450K | 4.8% | 4 | | Jun 2026 | 110K | 1.2% | 7 | 450K | 5.1% | 4 | | Jul 2026 | 110K | 1.3% | 7 | 550K | 6.3% | 4 | | Aug 2026 | 135K | 1.3% | 7 | 550K | 5.4% | 4 | | Sep 2026 | 135K | 1.3% | 7 | 450K | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Habitat’s and Oliver Bonas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Habitat**: Measured on the search term “habitat”. - **Oliver Bonas**: Measured on the search term “oliver bonas”. - [Habitat profile](/demand/uk/brands/habitat) - [Oliver Bonas profile](/demand/uk/brands/oliver-bonas) - [All homeware retailers in the United Kingdom](/demand/uk/categories/uk-homeware-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Habitat or Oliver Bonas more popular in search? In September 2026, Oliver Bonas had more branded searches than Habitat among homeware retailers in the United Kingdom. Oliver Bonas had about 450,000 branded searches, while Habitat had 135,000. Oliver Bonas made up 4.5% of all homeware retailer searches we track, and Habitat accounted for 1.3%. ## Cite this page Brandwave. "Habitat vs Oliver Bonas: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/habitat-vs-oliver-bonas This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/habitat-vs-oliver-bonas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.