---
title: "Habitat vs Next: Which is searched more in the United Kingdom?"
description: "Is Habitat or Next more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/habitat-vs-next"
publisher: "Brandwave"
---

# Habitat vs Next: Which is searched more in the United Kingdom?

Is Habitat or Next more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Habitat and Next
- **Competitive set**: Homeware retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Habitat Share of Search**: 1.3%
- **Next Share of Search**: 2%

## Is Habitat or Next more popular in search?

- In September 2026, Next had more branded searches than Habitat among homeware retailers in the United Kingdom. Next had about 201,000 branded searches, while Habitat had 135,000. Next made up 2% of all homeware retailer searches we track, and Habitat accounted for 1.3%.
- Next was ahead of Habitat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Habitat’s share of searches among homeware retailers in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Next’s share of searches among homeware retailers in the United Kingdom moved from 1.7% to 2%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for United Kingdom homeware retailers in September 2026?

- Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Habitat estimated searches | Habitat Share of Search | Habitat rank | Next estimated searches | Next Share of Search | Next rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 1.4% | 7 | 201K | 1.7% | 6 |
| Nov 2025 | 201K | 1.6% | 6 | 201K | 1.6% | 7 |
| Dec 2025 | 201K | 1.6% | 6 | 201K | 1.6% | 7 |
| Jan 2026 | 201K | 1.7% | 6 | 201K | 1.7% | 7 |
| Feb 2026 | 135K | 1.4% | 7 | 165K | 1.7% | 6 |
| Mar 2026 | 135K | 1.4% | 7 | 165K | 1.7% | 6 |
| Apr 2026 | 135K | 1.4% | 6 | 135K | 1.4% | 7 |
| May 2026 | 135K | 1.4% | 6 | 135K | 1.4% | 7 |
| Jun 2026 | 110K | 1.2% | 7 | 135K | 1.5% | 6 |
| Jul 2026 | 110K | 1.3% | 7 | 135K | 1.5% | 6 |
| Aug 2026 | 135K | 1.3% | 7 | 201K | 2% | 6 |
| Sep 2026 | 135K | 1.3% | 7 | 201K | 2% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Habitat’s and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Habitat**: Measured on the search term “habitat”.
- **Next**: Measured on the search term “next home”.

- [Habitat profile](/demand/uk/brands/habitat)
- [Next profile](/demand/uk/brands/next)
- [All homeware retailers in the United Kingdom](/demand/uk/categories/uk-homeware-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Habitat or Next more popular in search?

In September 2026, Next had more branded searches than Habitat among homeware retailers in the United Kingdom. Next had about 201,000 branded searches, while Habitat had 135,000. Next made up 2% of all homeware retailer searches we track, and Habitat accounted for 1.3%.

## Cite this page

Brandwave. "Habitat vs Next: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/habitat-vs-next

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/habitat-vs-next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.