--- title: "Habitat vs Lights4fun: Which is more popular in the United Kingdom?" description: "Is Habitat or Lights4fun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/habitat-vs-lights4fun" publisher: "Brandwave" --- # Habitat vs Lights4fun: Which is more popular in the United Kingdom? Is Habitat or Lights4fun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Habitat and Lights4fun - **Competitive set**: Lighting retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Habitat Share of Search**: 1.8% - **Lights4fun Share of Search**: 16.5% ## Is Habitat or Lights4fun more popular in search? - In September 2026, Lights4fun had more branded searches than Habitat among lighting retailers in the United Kingdom. Lights4fun had about 14,800 branded searches, while Habitat had 1,600. Lights4fun made up 16.5% of all lighting retailer searches we track, and Habitat accounted for 1.8%. - Lights4fun was ahead of Habitat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Habitat’s share of searches among lighting retailers in the United Kingdom moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Lights4fun’s share of searches among lighting retailers in the United Kingdom moved from 14.5% to 16.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top lighting retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Habitat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lights4fun did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pooky | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lights.co.uk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jim Lawrence | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Litecraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lights4fun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dowsing & Reynolds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagazzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lighting retailers - Asked ChatGPT "Where's the best place to buy ceiling lights in the UK?": 1. John Lewis, 2. Lights.co.uk, 3. Dunelm, 4. Pooky - Asked ChatGPT "Which UK shops sell stylish lamps that aren't too expensive?": 1. Dunelm, 2. Habitat, 3. John Lewis - Asked ChatGPT "What are good UK lighting shops for a kitchen renovation?": 1. Pooky, 2. Jim Lawrence, 3. Litecraft - Searched Google, AI Overview "ceiling lights": named none of the brands we track - Searched Google, AI Overview "table lamps": 1. Dunelm, 2. Habitat Not named in any answer: Lights4fun, Dowsing & Reynolds and Pagazzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom lighting retailers in September 2026? - In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%. - Estimated monthly branded searches for Habitat in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## How has branded search for Habitat and Lights4fun changed in the United Kingdom over the last 12 months? | Month | Habitat estimated searches | Habitat Share of Search | Habitat rank | Lights4fun estimated searches | Lights4fun Share of Search | Lights4fun rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.9% | 10 | 18.1K | 14.5% | 4 | | Nov 2025 | 2.4K | 1.4% | 10 | 49.5K | 29.8% | 1 | | Dec 2025 | 1.6K | 1.3% | 10 | 40.5K | 33.6% | 1 | | Jan 2026 | 2.4K | 2.1% | 10 | 12.1K | 10.4% | 5 | | Feb 2026 | 1.6K | 1.8% | 10 | 6.6K | 7.4% | 6 | | Mar 2026 | 1.6K | 1.8% | 10 | 8.1K | 8.9% | 6 | | Apr 2026 | 1.3K | 1.7% | 10 | 9.9K | 12.7% | 5 | | May 2026 | 1.3K | 1.7% | 10 | 9.9K | 13% | 4 | | Jun 2026 | 1K | 1.4% | 10 | 8.1K | 11.4% | 5 | | Jul 2026 | 880 | 1.1% | 10 | 9.9K | 12.8% | 3 | | Aug 2026 | 1.3K | 1.4% | 10 | 12.1K | 13.4% | 3 | | Sep 2026 | 1.6K | 1.8% | 10 | 14.8K | 16.5% | 3 | ## How are Habitat’s and Lights4fun’s branded searches counted? Brandwave collects information about searches that people make online using Habitat’s and Lights4fun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Habitat**: Measured on the search term “habitat lighting”. - **Lights4fun**: Measured on the search term “lights4fun”. - [Habitat profile](/demand/uk/brands/habitat) - [Lights4fun profile](/demand/uk/brands/lights4fun) - [All lighting retailers in the United Kingdom](/demand/uk/categories/uk-lighting-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Habitat or Lights4fun more popular in search? In September 2026, Lights4fun had more branded searches than Habitat among lighting retailers in the United Kingdom. Lights4fun had about 14,800 branded searches, while Habitat had 1,600. Lights4fun made up 16.5% of all lighting retailer searches we track, and Habitat accounted for 1.8%. ## Cite this page Brandwave. "Habitat vs Lights4fun: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/habitat-vs-lights4fun This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/habitat-vs-lights4fun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.