--- title: "Haagen-Dazs vs Mackie's of Scotland: Which is searched more in the United Kingdom?" description: "Is Haagen-Dazs or Mackie's of Scotland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/haagen-dazs-vs-mackies" publisher: "Brandwave" --- # Haagen-Dazs vs Mackie's of Scotland: Which is searched more in the United Kingdom? Is Haagen-Dazs or Mackie's of Scotland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haagen-Dazs and Mackie's of Scotland - **Competitive set**: Ice cream brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Haagen-Dazs Share of Search**: 44.3% - **Mackie's of Scotland Share of Search**: 5.8% ## Is Haagen-Dazs or Mackie's of Scotland more popular in search? - In September 2026, Haagen-Dazs had more branded searches than Mackie's of Scotland among ice cream brands in the United Kingdom. Haagen-Dazs had about 22,200 branded searches, while Mackie's of Scotland had 2,900. Haagen-Dazs made up 44.3% of all ice cream brand searches we track, and Mackie's of Scotland accounted for 5.8%. - Haagen-Dazs was ahead of Mackie's of Scotland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom moved from 40% to 44.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared in all four answers. Mackie's of Scotland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haagen-Dazs was listed before Mackie's of Scotland in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's - Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs - Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland - Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom ice cream brands in September 2026? - In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%. - In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%. ## Month by month | Month | Haagen-Dazs estimated searches | Haagen-Dazs Share of Search | Haagen-Dazs rank | Mackie's of Scotland estimated searches | Mackie's of Scotland Share of Search | Mackie's of Scotland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 40% | 1 | 3.6K | 7.9% | 5 | | Nov 2025 | 18.1K | 42.2% | 1 | 3.6K | 8.4% | 5 | | Dec 2025 | 18.1K | 44% | 1 | 3.6K | 8.8% | 4 | | Jan 2026 | 18.1K | 39.6% | 1 | 3.6K | 7.9% | 5 | | Feb 2026 | 18.1K | 40.9% | 1 | 2.9K | 6.5% | 5 | | Mar 2026 | 22.2K | 39.8% | 1 | 3.6K | 6.5% | 5 | | Apr 2026 | 27.1K | 40.4% | 1 | 3.6K | 5.4% | 5 | | May 2026 | 33.1K | 37.1% | 1 | 4.4K | 4.9% | 5 | | Jun 2026 | 33.1K | 37.9% | 1 | 3.6K | 4.1% | 5 | | Jul 2026 | 27.1K | 32.3% | 1 | 3.6K | 4.3% | 6 | | Aug 2026 | 27.1K | 36.6% | 1 | 3.6K | 4.9% | 5 | | Sep 2026 | 22.2K | 44.3% | 1 | 2.9K | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Haagen-Dazs’ and Mackie's of Scotland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haagen-Dazs**: Measured on the search term “haagen dazs”. - **Mackie's of Scotland**: Measured on the search term “mackies”. - [Haagen-Dazs profile](/demand/uk/brands/haagen-dazs) - [Mackie's of Scotland profile](/demand/uk/brands/mackies) - [All ice cream brands in the United Kingdom](/demand/uk/categories/uk-ice-cream-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haagen-Dazs or Mackie's of Scotland more popular in search? In September 2026, Haagen-Dazs had more branded searches than Mackie's of Scotland among ice cream brands in the United Kingdom. Haagen-Dazs had about 22,200 branded searches, while Mackie's of Scotland had 2,900. Haagen-Dazs made up 44.3% of all ice cream brand searches we track, and Mackie's of Scotland accounted for 5.8%. ## Cite this page Brandwave. "Haagen-Dazs vs Mackie's of Scotland: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/haagen-dazs-vs-mackies This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/haagen-dazs-vs-mackies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.