--- title: "H.Samuel vs Pandora: Which is searched more in the United Kingdom?" description: "Is H.Samuel or Pandora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/h-samuel-vs-pandora" publisher: "Brandwave" --- # H.Samuel vs Pandora: Which is searched more in the United Kingdom? Is H.Samuel or Pandora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H.Samuel and Pandora - **Competitive set**: Jewellers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **H.Samuel Share of Search**: 27.8% - **Pandora Share of Search**: 20.3% ## Is H.Samuel or Pandora more popular in search? - In September 2026, H.Samuel had more branded searches than Pandora among jewellers in the United Kingdom. H.Samuel had about 246,000 branded searches, while Pandora had 180,000. H.Samuel made up 27.8% of all jeweller searches we track, and Pandora accounted for 20.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Pandora took it in November 2025, H.Samuel took it in December 2025. - Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom moved from 28.6% to 27.8%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom moved from 20.8% to 20.3%, and its estimated monthly branded searches moved from 219K to 180K. ## Top jewellers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, H.Samuel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pandora did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | H.Samuel | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Warren James | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Ernest Jones | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Beaverbrooks | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goldsmiths | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellers - Asked ChatGPT "Where should I buy an engagement ring in the UK?": 1. Ernest Jones - Asked ChatGPT "What are the best jewellers in the UK?": named none of the brands we track - Asked ChatGPT "Which high street jeweller in the UK has the best value?": 1. Warren James, 2. H.Samuel, 3. Beaverbrooks - Searched Google, AI Overview "jewellers": 1. H.Samuel, 2. Ernest Jones, 3. Beaverbrooks - Searched Google, AI Overview "engagement rings": 1. Warren James, 2. Ernest Jones, 3. H.Samuel Not named in any answer: Pandora and Goldsmiths. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom jewellers in September 2026? - In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%. - In September 2026, H.Samuel lost share of searches among jewellers in the United Kingdom, from 31.1% to 27.8%. ## Month by month | Month | H.Samuel estimated searches | H.Samuel Share of Search | H.Samuel rank | Pandora estimated searches | Pandora Share of Search | Pandora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 28.6% | 1 | 219K | 20.8% | 3 | | Nov 2025 | 450K | 22.4% | 3 | 583K | 29% | 1 | | Dec 2025 | 550K | 23.9% | 2 | 483K | 21% | 3 | | Jan 2026 | 301K | 26.7% | 1 | 264K | 23.4% | 2 | | Feb 2026 | 246K | 28.4% | 1 | 180K | 20.8% | 3 | | Mar 2026 | 246K | 27.3% | 1 | 216K | 23.9% | 2 | | Apr 2026 | 246K | 30.9% | 1 | 147K | 18.5% | 3 | | May 2026 | 246K | 28.9% | 1 | 147K | 17.3% | 3 | | Jun 2026 | 246K | 27.8% | 1 | 180K | 20.3% | 3 | | Jul 2026 | 246K | 26.9% | 1 | 180K | 19.6% | 3 | | Aug 2026 | 301K | 31.1% | 1 | 177K | 18.3% | 3 | | Sep 2026 | 246K | 27.8% | 1 | 180K | 20.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using H.Samuel’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H.Samuel**: Measured on the search term “h samuel”. - **Pandora**: Measured on the search terms “pandora jewellery” and “pandora uk”, summed into one figure. - [H.Samuel profile](/demand/uk/brands/h-samuel) - [Pandora profile](/demand/uk/brands/pandora) - [All jewellers in the United Kingdom](/demand/uk/categories/uk-jewellers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is H.Samuel or Pandora more popular in search? In September 2026, H.Samuel had more branded searches than Pandora among jewellers in the United Kingdom. H.Samuel had about 246,000 branded searches, while Pandora had 180,000. H.Samuel made up 27.8% of all jeweller searches we track, and Pandora accounted for 20.3%. ## Cite this page Brandwave. "H.Samuel vs Pandora: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/h-samuel-vs-pandora This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/h-samuel-vs-pandora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.