--- title: "H&M Home vs Oliver Bonas: Which is searched more in the United Kingdom?" description: "Is H&M Home or Oliver Bonas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/h-m-home-vs-oliver-bonas" publisher: "Brandwave" --- # H&M Home vs Oliver Bonas: Which is searched more in the United Kingdom? Is H&M Home or Oliver Bonas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&M Home and Oliver Bonas - **Competitive set**: Homeware retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **H&M Home Share of Search**: 1.1% - **Oliver Bonas Share of Search**: 4.5% ## Is H&M Home or Oliver Bonas more popular in search? - In September 2026, Oliver Bonas had more branded searches than H&M Home among homeware retailers in the United Kingdom. Oliver Bonas had about 450,000 branded searches, while H&M Home had 110,000. Oliver Bonas made up 4.5% of all homeware retailer searches we track, and H&M Home accounted for 1.1%. - Oliver Bonas was ahead of H&M Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, H&M Home’s share of searches among homeware retailers in the United Kingdom moved from 0.96% to 1.1%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Oliver Bonas’ share of searches among homeware retailers in the United Kingdom moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 550K to 450K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, H&M Home was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oliver Bonas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. H&M Home was listed before Oliver Bonas in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Lewis | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | H&M Home | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | IKEA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Oliver Bonas | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Next | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Range | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The White Company | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Where should I buy homeware in the UK?": 1. John Lewis, 2. H&M Home, 3. Dunelm, 4. IKEA, 5. Oliver Bonas, 6. Next, 7. The White Company, 8. Habitat - Asked ChatGPT "What are the best homeware shops in the UK?": 1. John Lewis, 2. Dunelm, 3. H&M Home, 4. Next, 5. Oliver Bonas, 6. IKEA, 7. The White Company, 8. Habitat - Asked ChatGPT "Which shop in the UK has the best affordable bedding and home decor?": 1. Dunelm, 2. The Range, 3. H&M Home, 4. IKEA - Searched Google, AI Overview "homeware": 1. John Lewis, 2. IKEA, 3. Oliver Bonas - Searched Google, AI Overview "homeware shops": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. ## Month by month | Month | H&M Home estimated searches | H&M Home Share of Search | H&M Home rank | Oliver Bonas estimated searches | Oliver Bonas Share of Search | Oliver Bonas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 0.96% | 8 | 550K | 4.8% | 4 | | Nov 2025 | 135K | 1.1% | 8 | 823K | 6.5% | 4 | | Dec 2025 | 110K | 0.9% | 8 | 1M | 8.2% | 4 | | Jan 2026 | 90.5K | 0.77% | 8 | 550K | 4.7% | 4 | | Feb 2026 | 90.5K | 0.95% | 8 | 450K | 4.7% | 4 | | Mar 2026 | 90.5K | 0.95% | 8 | 550K | 5.8% | 4 | | Apr 2026 | 74K | 0.79% | 8 | 450K | 4.8% | 4 | | May 2026 | 74K | 0.79% | 8 | 450K | 4.8% | 4 | | Jun 2026 | 74K | 0.84% | 8 | 450K | 5.1% | 4 | | Jul 2026 | 74K | 0.84% | 8 | 550K | 6.3% | 4 | | Aug 2026 | 110K | 1.1% | 8 | 550K | 5.4% | 4 | | Sep 2026 | 110K | 1.1% | 8 | 450K | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using H&M Home’s and Oliver Bonas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&M Home**: Measured on the search term “h&m home”. - **Oliver Bonas**: Measured on the search term “oliver bonas”. - [H&M Home profile](/demand/uk/brands/h-m-home) - [Oliver Bonas profile](/demand/uk/brands/oliver-bonas) - [All homeware retailers in the United Kingdom](/demand/uk/categories/uk-homeware-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is H&M Home or Oliver Bonas more popular in search? In September 2026, Oliver Bonas had more branded searches than H&M Home among homeware retailers in the United Kingdom. Oliver Bonas had about 450,000 branded searches, while H&M Home had 110,000. Oliver Bonas made up 4.5% of all homeware retailer searches we track, and H&M Home accounted for 1.1%. ## Cite this page Brandwave. "H&M Home vs Oliver Bonas: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/h-m-home-vs-oliver-bonas This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/h-m-home-vs-oliver-bonas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.