--- title: "Gumtree vs Vinted: Which is searched more in the United Kingdom?" description: "Is Gumtree or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/gumtree-vs-vinted" publisher: "Brandwave" --- # Gumtree vs Vinted: Which is searched more in the United Kingdom? Is Gumtree or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gumtree and Vinted - **Competitive set**: Classified ad platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Gumtree Share of Search**: 9.5% - **Vinted Share of Search**: 21.3% ## Is Gumtree or Vinted more popular in search? - In September 2026, Vinted had more branded searches than Gumtree among classified ad platforms in the United Kingdom. Vinted had about 3.4 million branded searches, while Gumtree had 1.5 million. Vinted made up 21.3% of all classified ad platform searches we track, and Gumtree accounted for 9.5%. - Vinted was ahead of Gumtree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gumtree’s share of searches among classified ad platforms in the United Kingdom moved from 10.4% to 9.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, Vinted’s share of searches among classified ad platforms in the United Kingdom moved from 19% to 21.3%, and its estimated monthly branded searches held steady at 3.4M. ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gumtree appeared in all five answers. Vinted was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gumtree was listed before Vinted in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gumtree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Facebook Marketplace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Preloved | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Vinted | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Shpock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved - Asked ChatGPT "What are the best classified ad platforms in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved, 5. Vinted, 6. Depop - Asked ChatGPT "What's the best classified ad platform in the UK for selling secondhand goods?": 1. Facebook Marketplace, 2. eBay, 3. Vinted, 4. Gumtree - Searched Google, AI Overview "local selling sites uk": 1. Facebook Marketplace, 2. Gumtree, 3. Preloved, 4. Shpock, 5. Vinted, 6. eBay, 7. Depop - Searched Google, AI Overview "classified ads uk": 1. Gumtree, 2. Facebook Marketplace Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom classified ad platforms in September 2026? - Estimated monthly branded searches for Gumtree in the United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026. ## Month by month | Month | Gumtree estimated searches | Gumtree Share of Search | Gumtree rank | Vinted estimated searches | Vinted Share of Search | Vinted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 10.4% | 3 | 3.4M | 19% | 2 | | Nov 2025 | 1.5M | 10.2% | 3 | 2.7M | 18.7% | 2 | | Dec 2025 | 1.5M | 10.6% | 3 | 2.2M | 15.8% | 2 | | Jan 2026 | 1.5M | 8.9% | 3 | 2.7M | 16.3% | 2 | | Feb 2026 | 1.5M | 10.1% | 3 | 2.7M | 18.4% | 2 | | Mar 2026 | 1.5M | 9.7% | 3 | 3.4M | 21.6% | 2 | | Apr 2026 | 1.5M | 9.7% | 3 | 3.4M | 21.6% | 2 | | May 2026 | 1.8M | 11.4% | 3 | 3.4M | 20.8% | 2 | | Jun 2026 | 1.5M | 9.9% | 4 | 2.7M | 18.1% | 2 | | Jul 2026 | 1.5M | 9.9% | 4 | 2.7M | 18.1% | 2 | | Aug 2026 | 1.5M | 9.5% | 4 | 3.4M | 21.3% | 2 | | Sep 2026 | 1.5M | 9.5% | 4 | 3.4M | 21.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gumtree’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gumtree**: Measured on the search term “gumtree”. - **Vinted**: Measured on the search term “vinted”. - [Gumtree profile](/demand/uk/brands/gumtree) - [Vinted profile](/demand/uk/brands/vinted) - [All classified ad platforms in the United Kingdom](/demand/uk/categories/uk-classified-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gumtree or Vinted more popular in search? In September 2026, Vinted had more branded searches than Gumtree among classified ad platforms in the United Kingdom. Vinted had about 3.4 million branded searches, while Gumtree had 1.5 million. Vinted made up 21.3% of all classified ad platform searches we track, and Gumtree accounted for 9.5%. ## Cite this page Brandwave. "Gumtree vs Vinted: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/gumtree-vs-vinted This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gumtree-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.