---
title: "Gumtree vs Preloved: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Gumtree or Preloved? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/gumtree-vs-preloved"
publisher: "Brandwave"
---

# Gumtree vs Preloved: Which is searched more in United Kingdom?

Which is more popular in search, Gumtree or Preloved? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gumtree and Preloved
- **Competitive set**: Classified ad platforms
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Gumtree Share of Search**: 48.9%
- **Preloved Share of Search**: 2%

## Which is more popular in search, Gumtree or Preloved?

- In September 2026, Gumtree had more branded searches than Preloved among classified ad platforms in United Kingdom. Gumtree was estimated to have 1.5M branded searches compared to Preloved’s 60.5K, and held a 48.9% Share of Search versus Preloved’s 2%.
- Gumtree was ahead of Preloved in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom moved from 62.3% to 48.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Preloved’s estimated Share of Search among classified ad platforms in United Kingdom moved from 3.1% to 2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

## How did search popularity change for United Kingdom classified ad platforms in September 2026?

- Estimated monthly branded searches for Preloved in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
- Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Month by month

| Month | Gumtree estimated searches | Gumtree Share of Search | Gumtree rank | Preloved estimated searches | Preloved Share of Search | Preloved rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 62.3% | 1 | 90.5K | 3.1% | 3 |
| Nov 2025 | 1.5M | 58% | 1 | 74K | 2.9% | 3 |
| Dec 2025 | 1.5M | 58% | 1 | 74K | 2.9% | 3 |
| Jan 2026 | 1.5M | 53.4% | 1 | 74K | 2.6% | 3 |
| Feb 2026 | 1.5M | 53.5% | 1 | 74K | 2.6% | 3 |
| Mar 2026 | 1.5M | 53.5% | 1 | 74K | 2.6% | 3 |
| Apr 2026 | 1.5M | 53.5% | 1 | 74K | 2.6% | 3 |
| May 2026 | 1.8M | 53.6% | 1 | 74K | 2.2% | 3 |
| Jun 2026 | 1.5M | 48.9% | 2 | 60.5K | 2% | 3 |
| Jul 2026 | 1.5M | 48.9% | 2 | 60.5K | 2% | 3 |
| Aug 2026 | 1.5M | 48.9% | 2 | 60.5K | 2% | 3 |
| Sep 2026 | 1.5M | 48.9% | 2 | 60.5K | 2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gumtree’s and Preloved’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gumtree**: Measured on the search term “gumtree”.
- **Preloved**: Measured on the search term “preloved”.

- [Gumtree profile](/demand/uk/brands/gumtree)
- [Preloved profile](/demand/uk/brands/preloved)
- [All classified ad platforms in United Kingdom](/demand/uk/categories/uk-classified-ad-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gumtree or Preloved?

In September 2026, Gumtree had more branded searches than Preloved among classified ad platforms in United Kingdom. Gumtree was estimated to have 1.5M branded searches compared to Preloved’s 60.5K, and held a 48.9% Share of Search versus Preloved’s 2%.

## Cite this page

Brandwave. "Gumtree vs Preloved: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/gumtree-vs-preloved

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gumtree-vs-preloved. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.