--- title: "Gousto vs SimplyCook: Which is searched more in the United Kingdom?" description: "Is Gousto or SimplyCook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/gousto-vs-simplycook" publisher: "Brandwave" --- # Gousto vs SimplyCook: Which is searched more in the United Kingdom? Is Gousto or SimplyCook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gousto and SimplyCook - **Competitive set**: Recipe box brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Gousto Share of Search**: 48.2% - **SimplyCook Share of Search**: 9.7% ## Is Gousto or SimplyCook more popular in search? - In September 2026, Gousto had more branded searches than SimplyCook among recipe box brands in the United Kingdom. Gousto had about 135,000 branded searches, while SimplyCook had 27,100. Gousto made up 48.2% of all recipe box brand searches we track, and SimplyCook accounted for 9.7%. - Gousto was ahead of SimplyCook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom moved from 30.6% to 48.2%, and its estimated monthly branded searches moved from 110K to 135K. - Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom moved from 7.5% to 9.7%, and its estimated monthly branded searches held steady at 27.1K. ## Top recipe box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gousto appeared in all five answers. SimplyCook was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gousto was listed before SimplyCook in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gousto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HelloFresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mindful Chef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Riverford | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SimplyCook | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Green Chef | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about recipe box brands - Asked ChatGPT "Which recipe box should I order in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford - Asked ChatGPT "What are the best recipe box brands in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. Green Chef - Asked ChatGPT "What's the best recipe box in the UK for a family of four?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Gousto, 3. Mindful Chef, 4. SimplyCook - Searched Google, AI Overview "recipe boxes": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. SimplyCook Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom recipe box brands in September 2026? - In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%. - In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%. ## Month by month | Month | Gousto estimated searches | Gousto Share of Search | Gousto rank | SimplyCook estimated searches | SimplyCook Share of Search | SimplyCook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 30.6% | 2 | 27.1K | 7.5% | 4 | | Nov 2025 | 90.5K | 31.2% | 2 | 22.2K | 7.7% | 4 | | Dec 2025 | 74K | 30.1% | 2 | 18.1K | 7.4% | 4 | | Jan 2026 | 201K | 38.1% | 1 | 40.5K | 7.7% | 4 | | Feb 2026 | 135K | 44.1% | 1 | 33.1K | 10.8% | 3 | | Mar 2026 | 135K | 45.5% | 1 | 40.5K | 13.6% | 3 | | Apr 2026 | 90.5K | 42.7% | 1 | 33.1K | 15.6% | 3 | | May 2026 | 90.5K | 45.9% | 1 | 27.1K | 13.8% | 3 | | Jun 2026 | 90.5K | 46% | 1 | 27.1K | 13.8% | 3 | | Jul 2026 | 74K | 44.6% | 1 | 27.1K | 16.3% | 3 | | Aug 2026 | 110K | 50.7% | 1 | 27.1K | 12.5% | 3 | | Sep 2026 | 135K | 48.2% | 1 | 27.1K | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gousto’s and SimplyCook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gousto**: Measured on the search term “gousto”. - **SimplyCook**: Measured on the search terms “simply cook” and “simplycook”, summed into one figure. - [Gousto profile](/demand/uk/brands/gousto) - [SimplyCook profile](/demand/uk/brands/simplycook) - [All recipe box brands in the United Kingdom](/demand/uk/categories/uk-recipe-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gousto or SimplyCook more popular in search? In September 2026, Gousto had more branded searches than SimplyCook among recipe box brands in the United Kingdom. Gousto had about 135,000 branded searches, while SimplyCook had 27,100. Gousto made up 48.2% of all recipe box brand searches we track, and SimplyCook accounted for 9.7%. ## Cite this page Brandwave. "Gousto vs SimplyCook: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/gousto-vs-simplycook This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gousto-vs-simplycook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.