---
title: "Gousto vs Riverford: Which is searched more in the United Kingdom?"
description: "Is Gousto or Riverford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/gousto-vs-riverford"
publisher: "Brandwave"
---

# Gousto vs Riverford: Which is searched more in the United Kingdom?

Is Gousto or Riverford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gousto and Riverford
- **Competitive set**: Recipe box brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Gousto Share of Search**: 48.2%
- **Riverford Share of Search**: 0.72%

## Is Gousto or Riverford more popular in search?

- In September 2026, Gousto had more branded searches than Riverford among recipe box brands in the United Kingdom. Gousto had about 135,000 branded searches, while Riverford had 2,010. Gousto made up 48.2% of all recipe box brand searches we track, and Riverford accounted for 0.72%.
- Gousto was ahead of Riverford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom moved from 30.6% to 48.2%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Riverford’s share of searches among recipe box brands in the United Kingdom moved from 0.71% to 0.72%, and its estimated monthly branded searches moved from 2.6K to 2K.

## How did search popularity change for United Kingdom recipe box brands in September 2026?

- In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%.
- Estimated monthly branded searches for Riverford in the United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.

## Month by month

| Month | Gousto estimated searches | Gousto Share of Search | Gousto rank | Riverford estimated searches | Riverford Share of Search | Riverford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 30.6% | 2 | 2.6K | 0.71% | 6 |
| Nov 2025 | 90.5K | 31.2% | 2 | 2K | 0.69% | 6 |
| Dec 2025 | 74K | 30.1% | 2 | 2K | 0.8% | 6 |
| Jan 2026 | 201K | 38.1% | 1 | 3K | 0.58% | 6 |
| Feb 2026 | 135K | 44.1% | 1 | 2.5K | 0.82% | 6 |
| Mar 2026 | 135K | 45.5% | 1 | 2K | 0.69% | 6 |
| Apr 2026 | 90.5K | 42.7% | 1 | 2.1K | 0.98% | 6 |
| May 2026 | 90.5K | 45.9% | 1 | 2K | 1% | 6 |
| Jun 2026 | 90.5K | 46% | 1 | 1.7K | 0.87% | 6 |
| Jul 2026 | 74K | 44.6% | 1 | 1.7K | 1% | 6 |
| Aug 2026 | 110K | 50.7% | 1 | 2.5K | 1.2% | 6 |
| Sep 2026 | 135K | 48.2% | 1 | 2K | 0.72% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gousto’s and Riverford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gousto**: Measured on the search term “gousto”.
- **Riverford**: Measured on the search terms “riverford recipe box” and “riverford veg box”, summed into one figure.

- [Gousto profile](/demand/uk/brands/gousto)
- [Riverford profile](/demand/uk/brands/riverford)
- [All recipe box brands in the United Kingdom](/demand/uk/categories/uk-recipe-box-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gousto or Riverford more popular in search?

In September 2026, Gousto had more branded searches than Riverford among recipe box brands in the United Kingdom. Gousto had about 135,000 branded searches, while Riverford had 2,010. Gousto made up 48.2% of all recipe box brand searches we track, and Riverford accounted for 0.72%.

## Cite this page

Brandwave. "Gousto vs Riverford: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/gousto-vs-riverford

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gousto-vs-riverford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.