--- title: "Gousto vs HelloFresh: Which is searched more in the United Kingdom?" description: "Is Gousto or HelloFresh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/gousto-vs-hellofresh" publisher: "Brandwave" --- # Gousto vs HelloFresh: Which is searched more in the United Kingdom? Is Gousto or HelloFresh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gousto and HelloFresh - **Competitive set**: Recipe box brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Gousto Share of Search**: 48.2% - **HelloFresh Share of Search**: 26.4% ## Is Gousto or HelloFresh more popular in search? - In September 2026, Gousto had more branded searches than HelloFresh among recipe box brands in the United Kingdom. Gousto had about 135,000 branded searches, while HelloFresh had 74,000. Gousto made up 48.2% of all recipe box brand searches we track, and HelloFresh accounted for 26.4%. - The lead changed hands once in the 12 months ending September 2026: Gousto took it in February 2026. - Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom moved from 30.6% to 48.2%, and its estimated monthly branded searches moved from 110K to 135K. - Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in the United Kingdom moved from 45.8% to 26.4%, and its estimated monthly branded searches moved from 165K to 74K. ## Top recipe box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Gousto and HelloFresh showed up in all five answers. Gousto was listed before HelloFresh in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gousto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HelloFresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mindful Chef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Riverford | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SimplyCook | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Green Chef | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about recipe box brands - Asked ChatGPT "Which recipe box should I order in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford - Asked ChatGPT "What are the best recipe box brands in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. Green Chef - Asked ChatGPT "What's the best recipe box in the UK for a family of four?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Gousto, 3. Mindful Chef, 4. SimplyCook - Searched Google, AI Overview "recipe boxes": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. SimplyCook Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom recipe box brands in September 2026? - In September 2026, HelloFresh gained share of searches among recipe box brands in the United Kingdom, from 18.7% to 26.4%. - In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%. ## Month by month | Month | Gousto estimated searches | Gousto Share of Search | Gousto rank | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 30.6% | 2 | 165K | 45.8% | 1 | | Nov 2025 | 90.5K | 31.2% | 2 | 135K | 46.6% | 1 | | Dec 2025 | 74K | 30.1% | 2 | 110K | 44.7% | 1 | | Jan 2026 | 201K | 38.1% | 1 | 201K | 38.1% | 2 | | Feb 2026 | 135K | 44.1% | 1 | 90.5K | 29.5% | 2 | | Mar 2026 | 135K | 45.5% | 1 | 74K | 24.9% | 2 | | Apr 2026 | 90.5K | 42.7% | 1 | 49.5K | 23.3% | 2 | | May 2026 | 90.5K | 45.9% | 1 | 40.5K | 20.5% | 2 | | Jun 2026 | 90.5K | 46% | 1 | 40.5K | 20.6% | 2 | | Jul 2026 | 74K | 44.6% | 1 | 33.1K | 19.9% | 2 | | Aug 2026 | 110K | 50.7% | 1 | 40.5K | 18.7% | 2 | | Sep 2026 | 135K | 48.2% | 1 | 74K | 26.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gousto’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gousto**: Measured on the search term “gousto”. - **HelloFresh**: Measured on the search term “hellofresh”. - [Gousto profile](/demand/uk/brands/gousto) - [HelloFresh profile](/demand/uk/brands/hellofresh) - [All recipe box brands in the United Kingdom](/demand/uk/categories/uk-recipe-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gousto or HelloFresh more popular in search? In September 2026, Gousto had more branded searches than HelloFresh among recipe box brands in the United Kingdom. Gousto had about 135,000 branded searches, while HelloFresh had 74,000. Gousto made up 48.2% of all recipe box brand searches we track, and HelloFresh accounted for 26.4%. ## Cite this page Brandwave. "Gousto vs HelloFresh: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/gousto-vs-hellofresh This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gousto-vs-hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.