--- title: "Gordon's vs Hendrick's: Which is searched more in the United Kingdom?" description: "Is Gordon's or Hendrick's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/gordons-vs-hendricks" publisher: "Brandwave" --- # Gordon's vs Hendrick's: Which is searched more in the United Kingdom? Is Gordon's or Hendrick's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gordon's and Hendrick's - **Competitive set**: Gin brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Gordon's Share of Search**: 26% - **Hendrick's Share of Search**: 21.3% ## Is Gordon's or Hendrick's more popular in search? - In September 2026, Gordon's had more branded searches than Hendrick's among gin brands in the United Kingdom. Gordon's had about 9,900 branded searches, while Hendrick's had 8,100. Gordon's made up 26% of all gin brand searches we track, and Hendrick's accounted for 21.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Hendrick's took it in March 2026, Gordon's took it in September 2026. - Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom moved from 24.9% to 26%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Hendrick's’ share of searches among gin brands in the United Kingdom moved from 20.4% to 21.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hendrick's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gordon's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hendrick's was listed before Gordon's in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tanqueray | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hendrick's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Gordon's | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bombay Sapphire | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Sipsmith | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Whitley Neill | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "What's the best gin brand in the UK?": 1. Tanqueray, 2. Hendrick's, 3. Sipsmith - Asked ChatGPT "What are the most popular gin brands in the UK?": 1. Gordon's, 2. Tanqueray, 3. Bombay Sapphire, 4. Hendrick's, 5. Sipsmith, 6. Whitley Neill - Asked ChatGPT "Which gin brand is best for a gin and tonic?": 1. Tanqueray, 2. Hendrick's - Searched Google, AI Overview "gin": named none of the brands we track - Searched Google, AI Overview "best gin": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom gin brands in September 2026? - In September 2026, Gordon's gained share of searches among gin brands in the United Kingdom, from 24.3% to 26%. - In September 2026, Hendrick's lost share of searches among gin brands in the United Kingdom, from 24.3% to 21.3%. ## Month by month | Month | Gordon's estimated searches | Gordon's Share of Search | Gordon's rank | Hendrick's estimated searches | Hendrick's Share of Search | Hendrick's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 24.9% | 2 | 9.9K | 20.4% | 3 | | Nov 2025 | 14.8K | 23.9% | 2 | 14.8K | 23.9% | 3 | | Dec 2025 | 22.2K | 26.5% | 2 | 22.2K | 26.5% | 3 | | Jan 2026 | 9.9K | 26.8% | 2 | 8.1K | 21.9% | 3 | | Feb 2026 | 8.1K | 23.7% | 2 | 8.1K | 23.7% | 3 | | Mar 2026 | 8.1K | 20.8% | 3 | 9.9K | 25.4% | 2 | | Apr 2026 | 8.1K | 19.9% | 3 | 9.9K | 24.3% | 2 | | May 2026 | 9.9K | 22.7% | 3 | 12.1K | 27.8% | 2 | | Jun 2026 | 9.9K | 23.3% | 3 | 12.1K | 28.5% | 2 | | Jul 2026 | 9.9K | 23.9% | 2 | 9.9K | 23.9% | 3 | | Aug 2026 | 9.9K | 24.3% | 2 | 9.9K | 24.3% | 3 | | Sep 2026 | 9.9K | 26% | 2 | 8.1K | 21.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gordon's’ and Hendrick's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gordon's**: Measured on the search terms “gordon's gin” and “gordons gin”, summed into one figure. - **Hendrick's**: Measured on the search terms “hendrick's gin” and “hendricks gin”, summed into one figure. - [Gordon's profile](/demand/uk/brands/gordons) - [Hendrick's profile](/demand/uk/brands/hendricks) - [All gin brands in the United Kingdom](/demand/uk/categories/uk-gin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gordon's or Hendrick's more popular in search? In September 2026, Gordon's had more branded searches than Hendrick's among gin brands in the United Kingdom. Gordon's had about 9,900 branded searches, while Hendrick's had 8,100. Gordon's made up 26% of all gin brand searches we track, and Hendrick's accounted for 21.3%. ## Cite this page Brandwave. "Gordon's vs Hendrick's: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/gordons-vs-hendricks This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gordons-vs-hendricks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.