---
title: "Google Pixel vs OPPO: Which is searched more in the United Kingdom?"
description: "Is Google Pixel or OPPO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/google-pixel-vs-oppo"
publisher: "Brandwave"
---

# Google Pixel vs OPPO: Which is searched more in the United Kingdom?

Is Google Pixel or OPPO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Pixel and OPPO
- **Competitive set**: Smartphone brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Google Pixel Share of Search**: 10.9%
- **OPPO Share of Search**: 1.1%

## Is Google Pixel or OPPO more popular in search?

- In September 2026, Google Pixel had more branded searches than OPPO among smartphone brands in the United Kingdom. Google Pixel had about 115,000 branded searches, while OPPO had 12,100. Google Pixel made up 10.9% of all smartphone brand searches we track, and OPPO accounted for 1.1%.
- Google Pixel was ahead of OPPO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in the United Kingdom moved from 12.3% to 10.9%, and its estimated monthly branded searches moved from 79.4K to 115K.
- Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in the United Kingdom moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

## Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OPPO was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Pixel was listed before OPPO in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smartphone brands

- Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel
- Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone
- Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone
- Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone
- Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel

Not named in any answer: HONOR, Sony and vivo.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom smartphone brands in September 2026?

- In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%.
- In September 2026, OPPO rose from 8th to 7th among smartphone brands in the United Kingdom.

## Month by month

| Month | Google Pixel estimated searches | Google Pixel Share of Search | Google Pixel rank | OPPO estimated searches | OPPO Share of Search | OPPO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 79.4K | 12.3% | 3 | 9.9K | 1.5% | 9 |
| Nov 2025 | 115K | 14.8% | 3 | 9.9K | 1.3% | 8 |
| Dec 2025 | 94.9K | 13.3% | 3 | 8.1K | 1.1% | 9 |
| Jan 2026 | 78.4K | 12.5% | 3 | 8.1K | 1.3% | 8 |
| Feb 2026 | 78.4K | 12.9% | 3 | 8.1K | 1.3% | 8 |
| Mar 2026 | 97.1K | 13.4% | 2 | 8.1K | 1.1% | 8 |
| Apr 2026 | 79.4K | 12% | 2 | 8.1K | 1.2% | 8 |
| May 2026 | 78.4K | 11.7% | 2 | 8.1K | 1.2% | 8 |
| Jun 2026 | 95.9K | 13.9% | 2 | 8.1K | 1.2% | 9 |
| Jul 2026 | 95.9K | 13.4% | 2 | 9.9K | 1.4% | 7 |
| Aug 2026 | 142K | 16.9% | 2 | 9.9K | 1.2% | 8 |
| Sep 2026 | 115K | 10.9% | 2 | 12.1K | 1.1% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Pixel’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Pixel**: Measured on the search terms “google pixel” and “pixel phone”, summed into one figure.
- **OPPO**: Measured on the search term “oppo phone”.

- [Google Pixel profile](/demand/uk/brands/google-pixel)
- [OPPO profile](/demand/uk/brands/oppo)
- [All smartphone brands in the United Kingdom](/demand/uk/categories/uk-smartphone-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Pixel or OPPO more popular in search?

In September 2026, Google Pixel had more branded searches than OPPO among smartphone brands in the United Kingdom. Google Pixel had about 115,000 branded searches, while OPPO had 12,100. Google Pixel made up 10.9% of all smartphone brand searches we track, and OPPO accounted for 1.1%.

## Cite this page

Brandwave. "Google Pixel vs OPPO: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/google-pixel-vs-oppo

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/google-pixel-vs-oppo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
