--- title: "Google Nest vs Swann: Which is searched more in the United Kingdom?" description: "Is Google Nest or Swann more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security camera brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/google-nest-vs-swann" publisher: "Brandwave" --- # Google Nest vs Swann: Which is searched more in the United Kingdom? Is Google Nest or Swann more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security camera brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest and Swann - **Competitive set**: Security camera brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Google Nest Share of Search**: 0.97% - **Swann Share of Search**: 0.79% ## Is Google Nest or Swann more popular in search? - In September 2026, Google Nest had more branded searches than Swann among security camera brands in the United Kingdom. Google Nest had about 1,600 branded searches, while Swann had 1,300. Google Nest made up 0.97% of all security camera brand searches we track, and Swann accounted for 0.79%. - Google Nest was ahead of Swann in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Nest’s share of searches among security camera brands in the United Kingdom moved from 1.5% to 0.97%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 12 months ending September 2026, Swann’s share of searches among security camera brands in the United Kingdom moved from 0.84% to 0.79%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Google Nest nor Swann showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Reolink | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arlo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blink | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hikvision | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Google Nest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Swann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about security camera brands - Asked ChatGPT "What's the best home security camera in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Asked ChatGPT "Which security camera works without a subscription?": 1. TP-Link Tapo, 2. Eufy, 3. Reolink - Asked ChatGPT "What's the best outdoor camera for a house in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Searched Google, AI Overview "security cameras": 1. TP-Link Tapo Not named in any answer: Ring, Arlo, Blink, Hikvision, Google Nest and Swann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom security camera brands in September 2026? - Estimated monthly branded searches for Google Nest in the United Kingdom fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Swann estimated searches | Swann Share of Search | Swann rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.5% | 8 | 1.6K | 0.84% | 9 | | Nov 2025 | 2.9K | 1.5% | 8 | 1.6K | 0.84% | 9 | | Dec 2025 | 2.4K | 1.4% | 8 | 1.6K | 0.95% | 9 | | Jan 2026 | 1.9K | 1.1% | 8 | 1.6K | 0.95% | 9 | | Feb 2026 | 1.9K | 1.2% | 8 | 1.6K | 1% | 9 | | Mar 2026 | 1.9K | 1.1% | 8 | 1.6K | 0.95% | 9 | | Apr 2026 | 1.6K | 1% | 8 | 1.3K | 0.85% | 9 | | May 2026 | 1.6K | 1% | 8 | 1.6K | 1% | 9 | | Jun 2026 | 1.6K | 0.99% | 8 | 1.3K | 0.81% | 9 | | Jul 2026 | 1.6K | 1% | 8 | 1.3K | 0.85% | 9 | | Aug 2026 | 1.6K | 0.99% | 8 | 1.3K | 0.81% | 9 | | Sep 2026 | 1.6K | 0.97% | 8 | 1.3K | 0.79% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest**: Measured on the search term “google nest cam”. - **Swann**: Measured on the search term “swann cameras”. - [Google Nest profile](/demand/uk/brands/google-nest) - [Swann profile](/demand/uk/brands/swann) - [All security camera brands in the United Kingdom](/demand/uk/categories/uk-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Nest or Swann more popular in search? In September 2026, Google Nest had more branded searches than Swann among security camera brands in the United Kingdom. Google Nest had about 1,600 branded searches, while Swann had 1,300. Google Nest made up 0.97% of all security camera brand searches we track, and Swann accounted for 0.79%. ## Cite this page Brandwave. "Google Nest vs Swann: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/google-nest-vs-swann This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/google-nest-vs-swann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.