--- title: "Google Nest vs Hive: Which is searched more in the United Kingdom?" description: "Is Google Nest or Hive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/google-nest-vs-hive" publisher: "Brandwave" --- # Google Nest vs Hive: Which is searched more in the United Kingdom? Is Google Nest or Hive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest and Hive - **Competitive set**: Smart thermostat brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Google Nest Share of Search**: 14.6% - **Hive Share of Search**: 69.4% ## Is Google Nest or Hive more popular in search? - In September 2026, Hive had more branded searches than Google Nest among smart thermostat brands in the United Kingdom. Hive had about 47,100 branded searches, while Google Nest had 9,900. Hive made up 69.4% of all smart thermostat brand searches we track, and Google Nest accounted for 14.6%. - Hive was ahead of Google Nest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Nest’s share of searches among smart thermostat brands in the United Kingdom moved from 24.1% to 14.6%, and its estimated monthly branded searches moved from 40.5K to 9.9K. - Across the 12 months ending September 2026, Hive’s share of searches among smart thermostat brands in the United Kingdom moved from 61% to 69.4%, and its estimated monthly branded searches moved from 103K to 47.1K. ## Top smart thermostat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hive appeared in all five answers. Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hive was listed before Google Nest in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tado | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeywell Home | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Google Nest | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about smart thermostat brands - Asked ChatGPT "What's the best smart thermostat in the UK?": 1. tado, 2. Hive, 3. Google Nest - Asked ChatGPT "Which smart heating control is best for a combi boiler?": 1. tado, 2. Hive - Asked ChatGPT "What are the best smart thermostats to buy in the UK?": 1. tado, 2. Hive, 3. Honeywell Home, 4. Google Nest - Searched Google, AI Overview "smart thermostat": 1. Hive, 2. tado, 3. Honeywell Home - Searched Google, AI Overview "best smart thermostat": 1. tado, 2. Hive, 3. Honeywell Home Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom smart thermostat brands in September 2026? - In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%. - In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 17.2% to 14.6%. ## Month by month | Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Hive estimated searches | Hive Share of Search | Hive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 24.1% | 2 | 103K | 61% | 1 | | Nov 2025 | 40.5K | 20.7% | 2 | 125K | 63.9% | 1 | | Dec 2025 | 22.2K | 17.6% | 2 | 83.9K | 66.5% | 1 | | Jan 2026 | 27.1K | 18% | 2 | 103K | 68.3% | 1 | | Feb 2026 | 18.1K | 20.6% | 2 | 56.1K | 63.8% | 1 | | Mar 2026 | 14.8K | 20.6% | 2 | 45.9K | 63.8% | 1 | | Apr 2026 | 9.9K | 17.6% | 2 | 37.5K | 66.5% | 1 | | May 2026 | 8.1K | 17.6% | 2 | 30.7K | 66.6% | 1 | | Jun 2026 | 6.6K | 17.7% | 2 | 24.6K | 66.1% | 1 | | Jul 2026 | 5.4K | 17.9% | 2 | 20.5K | 68.1% | 1 | | Aug 2026 | 6.6K | 17.2% | 2 | 25.8K | 67.2% | 1 | | Sep 2026 | 9.9K | 14.6% | 2 | 47.1K | 69.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest’s and Hive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest**: Measured on the search term “nest thermostat”. - **Hive**: Measured on the search terms “hive heating” and “hive thermostat”, summed into one figure. - [Google Nest profile](/demand/uk/brands/google-nest) - [Hive profile](/demand/uk/brands/hive) - [All smart thermostat brands in the United Kingdom](/demand/uk/categories/uk-smart-thermostat-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Nest or Hive more popular in search? In September 2026, Hive had more branded searches than Google Nest among smart thermostat brands in the United Kingdom. Hive had about 47,100 branded searches, while Google Nest had 9,900. Hive made up 69.4% of all smart thermostat brand searches we track, and Google Nest accounted for 14.6%. ## Cite this page Brandwave. "Google Nest vs Hive: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/google-nest-vs-hive This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/google-nest-vs-hive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.