--- title: "Glow Recipe vs Medik8: Which is searched more in the United Kingdom?" description: "Is Glow Recipe or Medik8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/glow-recipe-vs-medik8" publisher: "Brandwave" --- # Glow Recipe vs Medik8: Which is searched more in the United Kingdom? Is Glow Recipe or Medik8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glow Recipe and Medik8 - **Competitive set**: Skincare brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Glow Recipe Share of Search**: 2.6% - **Medik8 Share of Search**: 10.8% ## Is Glow Recipe or Medik8 more popular in search? - In September 2026, Medik8 had more branded searches than Glow Recipe among skincare brands in the United Kingdom. Medik8 had about 74,000 branded searches, while Glow Recipe had 18,100. Medik8 made up 10.8% of all skincare brand searches we track, and Glow Recipe accounted for 2.6%. - Medik8 was ahead of Glow Recipe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United Kingdom moved from 4.8% to 2.6%, and its estimated monthly branded searches moved from 40.5K to 18.1K. - Across the 12 months ending September 2026, Medik8’s share of searches among skincare brands in the United Kingdom moved from 8.7% to 10.8%, and its estimated monthly branded searches held steady at 74K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medik8 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Glow Recipe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom skincare brands in September 2026? - In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%. ## Month by month | Month | Glow Recipe estimated searches | Glow Recipe Share of Search | Glow Recipe rank | Medik8 estimated searches | Medik8 Share of Search | Medik8 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.8% | 11 | 74K | 8.7% | 7 | | Nov 2025 | 60.5K | 4.3% | 12 | 135K | 9.6% | 5 | | Dec 2025 | 49.5K | 4.1% | 12 | 90.5K | 7.6% | 7 | | Jan 2026 | 27.1K | 3% | 13 | 90.5K | 10.1% | 3 | | Feb 2026 | 22.2K | 2.9% | 13 | 90.5K | 11.7% | 2 | | Mar 2026 | 22.2K | 2.6% | 13 | 90.5K | 10.7% | 2 | | Apr 2026 | 18.1K | 2% | 13 | 90.5K | 10% | 3 | | May 2026 | 14.8K | 1.7% | 13 | 90.5K | 10.7% | 2 | | Jun 2026 | 14.8K | 2.1% | 13 | 74K | 10.4% | 3 | | Jul 2026 | 12.1K | 1.8% | 14 | 90.5K | 13.1% | 2 | | Aug 2026 | 14.8K | 2.1% | 13 | 74K | 10.5% | 3 | | Sep 2026 | 18.1K | 2.6% | 13 | 74K | 10.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Glow Recipe’s and Medik8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glow Recipe**: Measured on the search term “glow recipe”. - **Medik8**: Measured on the search term “medik8”. - [Glow Recipe profile](/demand/uk/brands/glow-recipe) - [Medik8 profile](/demand/uk/brands/medik8) - [All skincare brands in the United Kingdom](/demand/uk/categories/uk-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glow Recipe or Medik8 more popular in search? In September 2026, Medik8 had more branded searches than Glow Recipe among skincare brands in the United Kingdom. Medik8 had about 74,000 branded searches, while Glow Recipe had 18,100. Medik8 made up 10.8% of all skincare brand searches we track, and Glow Recipe accounted for 2.6%. ## Cite this page Brandwave. "Glow Recipe vs Medik8: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/glow-recipe-vs-medik8 This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/glow-recipe-vs-medik8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.