--- title: "GLOSSYBOX vs Liberty London: Which is searched more in the United Kingdom?" description: "Is GLOSSYBOX or Liberty London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/glossybox-vs-liberty-london" publisher: "Brandwave" --- # GLOSSYBOX vs Liberty London: Which is searched more in the United Kingdom? Is GLOSSYBOX or Liberty London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GLOSSYBOX and Liberty London - **Competitive set**: Beauty boxes - **Market**: United Kingdom - **Month measured**: Sep 2026 - **GLOSSYBOX Share of Search**: 43.5% - **Liberty London Share of Search**: 3.1% ## Is GLOSSYBOX or Liberty London more popular in search? - In September 2026, GLOSSYBOX had more branded searches than Liberty London among beauty boxes in the United Kingdom. GLOSSYBOX had about 18,100 branded searches, while Liberty London had 1,300. GLOSSYBOX made up 43.5% of all beauty box searches we track, and Liberty London accounted for 3.1%. - GLOSSYBOX was ahead of Liberty London in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GLOSSYBOX’s share of searches among beauty boxes in the United Kingdom moved from 34.2% to 43.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Liberty London’s share of searches among beauty boxes in the United Kingdom moved from 2% to 3.1%, and its estimated monthly branded searches held steady at 1.3K. ## Top beauty boxes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GLOSSYBOX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Liberty London was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GLOSSYBOX was listed before Liberty London in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lookfantastic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GLOSSYBOX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boots | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Next | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cult Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty London | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Latest in Beauty | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | M&S | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birchbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beauty boxes - Asked ChatGPT "What's the best beauty subscription box in the UK?": 1. GLOSSYBOX, 2. Lookfantastic, 3. Cult Beauty, 4. Liberty London - Asked ChatGPT "Which beauty box is worth the money?": 1. GLOSSYBOX, 2. Lookfantastic - Asked ChatGPT "What's a good beauty box to give as a gift?": 1. Lookfantastic, 2. Boots - Searched Google, AI Overview "beauty box": 1. Boots, 2. Next, 3. Lookfantastic, 4. GLOSSYBOX - Searched Google, AI Overview "beauty boxes uk": 1. Lookfantastic, 2. GLOSSYBOX, 3. Boots, 4. Next, 5. Latest in Beauty Not named in any answer: M&S, Birchbox and John Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom beauty boxes in September 2026? - In September 2026, Liberty London overtook Cult Beauty to rank 8th among beauty boxes in the United Kingdom, with 3.1% of the searches. - In September 2026, GLOSSYBOX gained share of searches among beauty boxes in the United Kingdom, from 37% to 43.5%. ## Month by month | Month | GLOSSYBOX estimated searches | GLOSSYBOX Share of Search | GLOSSYBOX rank | Liberty London estimated searches | Liberty London Share of Search | Liberty London rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 34.2% | 1 | 1.3K | 2% | 8 | | Nov 2025 | 22.2K | 32.7% | 2 | 880 | 1.3% | 10 | | Dec 2025 | 22.2K | 39.1% | 1 | 880 | 1.5% | 10 | | Jan 2026 | 18.1K | 37% | 1 | 1.3K | 2.7% | 8 | | Feb 2026 | 18.1K | 44% | 1 | 720 | 1.8% | 10 | | Mar 2026 | 18.1K | 35.9% | 1 | 880 | 1.7% | 10 | | Apr 2026 | 14.8K | 38.5% | 1 | 1K | 2.6% | 9 | | May 2026 | 14.8K | 24.7% | 2 | 720 | 1.2% | 10 | | Jun 2026 | 14.8K | 32.9% | 1 | 880 | 2% | 10 | | Jul 2026 | 12.1K | 26.9% | 2 | 1.3K | 2.9% | 7 | | Aug 2026 | 18.1K | 37% | 1 | 1K | 2% | 9 | | Sep 2026 | 18.1K | 43.5% | 1 | 1.3K | 3.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using GLOSSYBOX’s and Liberty London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GLOSSYBOX**: Measured on the search term “glossybox”. - **Liberty London**: Measured on the search term “liberty beauty box”. - [GLOSSYBOX profile](/demand/uk/brands/glossybox) - [Liberty London profile](/demand/uk/brands/liberty-london) - [All beauty boxes in the United Kingdom](/demand/uk/categories/uk-beauty-boxes): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GLOSSYBOX or Liberty London more popular in search? In September 2026, GLOSSYBOX had more branded searches than Liberty London among beauty boxes in the United Kingdom. GLOSSYBOX had about 18,100 branded searches, while Liberty London had 1,300. GLOSSYBOX made up 43.5% of all beauty box searches we track, and Liberty London accounted for 3.1%. ## Cite this page Brandwave. "GLOSSYBOX vs Liberty London: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/glossybox-vs-liberty-london This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/glossybox-vs-liberty-london. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.