--- title: "Glenmorangie vs Johnnie Walker: Which is searched more in the United Kingdom?" description: "Is Glenmorangie or Johnnie Walker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/glenmorangie-vs-johnnie-walker" publisher: "Brandwave" --- # Glenmorangie vs Johnnie Walker: Which is searched more in the United Kingdom? Is Glenmorangie or Johnnie Walker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glenmorangie and Johnnie Walker - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Glenmorangie Share of Search**: 10.8% - **Johnnie Walker Share of Search**: 8.8% ## Is Glenmorangie or Johnnie Walker more popular in search? - In September 2026, Glenmorangie had more branded searches than Johnnie Walker among whisky brands in the United Kingdom. Glenmorangie had about 18,100 branded searches, while Johnnie Walker had 14,800. Glenmorangie made up 10.8% of all whisky brand searches we track, and Johnnie Walker accounted for 8.8%. - The lead changed hands 3 times in the 12 months ending September 2026: Glenmorangie took it in November 2025, Johnnie Walker took it in February 2026, Glenmorangie took it in April 2026. - Across the 12 months ending September 2026, Glenmorangie’s share of searches among whisky brands in the United Kingdom moved from 10.9% to 10.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glenmorangie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Johnnie Walker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Johnnie Walker was listed before Glenmorangie in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - In September 2026, Glenmorangie lost share of searches among whisky brands in the United Kingdom, from 13% to 10.8%. - Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Month by month | Month | Glenmorangie estimated searches | Glenmorangie Share of Search | Glenmorangie rank | Johnnie Walker estimated searches | Johnnie Walker Share of Search | Johnnie Walker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 10.9% | 5 | 27.1K | 13.3% | 3 | | Nov 2025 | 22.2K | 10.7% | 3 | 18.1K | 8.8% | 4 | | Dec 2025 | 33.1K | 10.9% | 3 | 33.1K | 10.9% | 4 | | Jan 2026 | 18.1K | 12.2% | 3 | 18.1K | 12.2% | 4 | | Feb 2026 | 14.8K | 12.1% | 4 | 18.1K | 14.8% | 3 | | Mar 2026 | 14.8K | 10.9% | 4 | 14.8K | 10.9% | 5 | | Apr 2026 | 18.1K | 11.8% | 4 | 14.8K | 9.6% | 5 | | May 2026 | 27.1K | 14.5% | 3 | 14.8K | 7.9% | 5 | | Jun 2026 | 22.2K | 12% | 4 | 18.1K | 9.8% | 5 | | Jul 2026 | 18.1K | 10.9% | 4 | 18.1K | 10.9% | 5 | | Aug 2026 | 22.2K | 13% | 4 | 14.8K | 8.7% | 5 | | Sep 2026 | 18.1K | 10.8% | 4 | 14.8K | 8.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Glenmorangie’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glenmorangie**: Measured on the search term “glenmorangie”. - **Johnnie Walker**: Measured on the search term “johnnie walker”. - [Glenmorangie profile](/demand/uk/brands/glenmorangie) - [Johnnie Walker profile](/demand/uk/brands/johnnie-walker) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glenmorangie or Johnnie Walker more popular in search? In September 2026, Glenmorangie had more branded searches than Johnnie Walker among whisky brands in the United Kingdom. Glenmorangie had about 18,100 branded searches, while Johnnie Walker had 14,800. Glenmorangie made up 10.8% of all whisky brand searches we track, and Johnnie Walker accounted for 8.8%. ## Cite this page Brandwave. "Glenmorangie vs Johnnie Walker: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/glenmorangie-vs-johnnie-walker This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/glenmorangie-vs-johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.