--- title: "Glenfiddich vs Talisker: Which is searched more in the United Kingdom?" description: "Is Glenfiddich or Talisker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/glenfiddich-vs-talisker" publisher: "Brandwave" --- # Glenfiddich vs Talisker: Which is searched more in the United Kingdom? Is Glenfiddich or Talisker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glenfiddich and Talisker - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Glenfiddich Share of Search**: 13.2% - **Talisker Share of Search**: 24.1% ## Is Glenfiddich or Talisker more popular in search? - In September 2026, Talisker had more branded searches than Glenfiddich among whisky brands in the United Kingdom. Talisker had about 40,500 branded searches, while Glenfiddich had 22,200. Talisker made up 24.1% of all whisky brand searches we track, and Glenfiddich accounted for 13.2%. - The lead changed hands once in the 12 months ending September 2026: Talisker took it in April 2026. - Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 13.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Talisker’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glenfiddich was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Talisker did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Glenfiddich in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank | Talisker estimated searches | Talisker Share of Search | Talisker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13.3% | 2 | 27.1K | 13.3% | 4 | | Nov 2025 | 33.1K | 16% | 2 | 14.8K | 7.2% | 7 | | Dec 2025 | 49.5K | 16.3% | 2 | 14.8K | 4.9% | 8 | | Jan 2026 | 27.1K | 18.3% | 2 | 9.9K | 6.7% | 8 | | Feb 2026 | 18.1K | 14.8% | 2 | 9.9K | 8.1% | 6 | | Mar 2026 | 18.1K | 13.3% | 2 | 18.1K | 13.3% | 3 | | Apr 2026 | 22.2K | 14.4% | 3 | 27.1K | 17.6% | 2 | | May 2026 | 22.2K | 11.8% | 4 | 49.5K | 26.4% | 1 | | Jun 2026 | 22.2K | 12% | 3 | 40.5K | 22% | 2 | | Jul 2026 | 22.2K | 13.4% | 3 | 40.5K | 24.5% | 2 | | Aug 2026 | 22.2K | 13% | 3 | 40.5K | 23.7% | 2 | | Sep 2026 | 22.2K | 13.2% | 3 | 40.5K | 24.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Glenfiddich’s and Talisker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glenfiddich**: Measured on the search term “glenfiddich”. - **Talisker**: Measured on the search term “talisker”. - [Glenfiddich profile](/demand/uk/brands/glenfiddich) - [Talisker profile](/demand/uk/brands/talisker) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glenfiddich or Talisker more popular in search? In September 2026, Talisker had more branded searches than Glenfiddich among whisky brands in the United Kingdom. Talisker had about 40,500 branded searches, while Glenfiddich had 22,200. Talisker made up 24.1% of all whisky brand searches we track, and Glenfiddich accounted for 13.2%. ## Cite this page Brandwave. "Glenfiddich vs Talisker: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/glenfiddich-vs-talisker This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/glenfiddich-vs-talisker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.