--- title: "Glenfiddich vs Monkey Shoulder: Which is more popular in the United Kingdom?" description: "Is Glenfiddich or Monkey Shoulder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/glenfiddich-vs-monkey-shoulder" publisher: "Brandwave" --- # Glenfiddich vs Monkey Shoulder: Which is more popular in the United Kingdom? Is Glenfiddich or Monkey Shoulder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glenfiddich and Monkey Shoulder - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Glenfiddich Share of Search**: 13.2% - **Monkey Shoulder Share of Search**: 5.9% ## Is Glenfiddich or Monkey Shoulder more popular in search? - In September 2026, Glenfiddich had more branded searches than Monkey Shoulder among whisky brands in the United Kingdom. Glenfiddich had about 22,200 branded searches, while Monkey Shoulder had 9,900. Glenfiddich made up 13.2% of all whisky brand searches we track, and Monkey Shoulder accounted for 5.9%. - Glenfiddich was ahead of Monkey Shoulder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 13.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Monkey Shoulder’s share of searches among whisky brands in the United Kingdom moved from 4.9% to 5.9%, and its estimated monthly branded searches held steady at 9.9K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glenfiddich was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Monkey Shoulder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glenfiddich and Monkey Shoulder were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches. - Estimated monthly branded searches for Glenfiddich in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## How has branded search for Glenfiddich and Monkey Shoulder changed in the United Kingdom over the last 12 months? | Month | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank | Monkey Shoulder estimated searches | Monkey Shoulder Share of Search | Monkey Shoulder rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13.3% | 2 | 9.9K | 4.9% | 8 | | Nov 2025 | 33.1K | 16% | 2 | 12.1K | 5.9% | 8 | | Dec 2025 | 49.5K | 16.3% | 2 | 18.1K | 6% | 7 | | Jan 2026 | 27.1K | 18.3% | 2 | 9.9K | 6.7% | 7 | | Feb 2026 | 18.1K | 14.8% | 2 | 8.1K | 6.6% | 8 | | Mar 2026 | 18.1K | 13.3% | 2 | 8.1K | 6% | 8 | | Apr 2026 | 22.2K | 14.4% | 3 | 8.1K | 5.3% | 8 | | May 2026 | 22.2K | 11.8% | 4 | 8.1K | 4.3% | 8 | | Jun 2026 | 22.2K | 12% | 3 | 8.1K | 4.4% | 8 | | Jul 2026 | 22.2K | 13.4% | 3 | 6.6K | 4% | 8 | | Aug 2026 | 22.2K | 13% | 3 | 8.1K | 4.7% | 8 | | Sep 2026 | 22.2K | 13.2% | 3 | 9.9K | 5.9% | 7 | ## How are Glenfiddich’s and Monkey Shoulder’s branded searches counted? Brandwave collects information about searches that people make online using Glenfiddich’s and Monkey Shoulder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glenfiddich**: Measured on the search term “glenfiddich”. - **Monkey Shoulder**: Measured on the search term “monkey shoulder”. - [Glenfiddich profile](/demand/uk/brands/glenfiddich) - [Monkey Shoulder profile](/demand/uk/brands/monkey-shoulder) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glenfiddich or Monkey Shoulder more popular in search? In September 2026, Glenfiddich had more branded searches than Monkey Shoulder among whisky brands in the United Kingdom. Glenfiddich had about 22,200 branded searches, while Monkey Shoulder had 9,900. Glenfiddich made up 13.2% of all whisky brand searches we track, and Monkey Shoulder accounted for 5.9%. ## Cite this page Brandwave. "Glenfiddich vs Monkey Shoulder: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/glenfiddich-vs-monkey-shoulder This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/glenfiddich-vs-monkey-shoulder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.