--- title: "Glassdoor vs LinkedIn: Which is searched more in the United Kingdom?" description: "Is Glassdoor or LinkedIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/glassdoor-vs-linkedin" publisher: "Brandwave" --- # Glassdoor vs LinkedIn: Which is searched more in the United Kingdom? Is Glassdoor or LinkedIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glassdoor and LinkedIn - **Competitive set**: Job boards - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Glassdoor Share of Search**: 1.9% - **LinkedIn Share of Search**: 0.87% ## Is Glassdoor or LinkedIn more popular in search? - In September 2026, Glassdoor had more branded searches than LinkedIn among job boards in the United Kingdom. Glassdoor had about 90,500 branded searches, while LinkedIn had 40,500. Glassdoor made up 1.9% of all job board searches we track, and LinkedIn accounted for 0.87%. - Glassdoor was ahead of LinkedIn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glassdoor’s share of searches among job boards in the United Kingdom moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in the United Kingdom moved from 0.58% to 0.87%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, LinkedIn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Glassdoor was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. LinkedIn was listed before Glassdoor in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Indeed | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Reed | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | LinkedIn | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | CV-Library | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Totaljobs | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Adzuna | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Glassdoor | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Jobsite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about job boards - Asked ChatGPT "What's the best job site in the UK?": 1. Indeed, 2. LinkedIn, 3. Reed, 4. CV-Library, 5. Totaljobs - Asked ChatGPT "Which job websites are best for finding work in the UK?": 1. Indeed, 2. Reed, 3. CV-Library, 4. LinkedIn, 5. Totaljobs, 6. Glassdoor - Asked ChatGPT "Where should I look for jobs online in the UK?": 1. Indeed, 2. Reed, 3. LinkedIn, 4. Totaljobs, 5. CV-Library - Searched Google, AI Overview "job sites": 1. Indeed, 2. Reed, 3. Totaljobs, 4. CV-Library, 5. Adzuna Not named in any answer: Jobsite. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom job boards in September 2026? - Estimated monthly branded searches for LinkedIn in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Glassdoor in the United Kingdom fell 33% over 12 measured months, from 135K to 90.5K in September 2026. ## Month by month | Month | Glassdoor estimated searches | Glassdoor Share of Search | Glassdoor rank | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.4% | 4 | 33.1K | 0.58% | 6 | | Nov 2025 | 135K | 2.8% | 4 | 33.1K | 0.7% | 6 | | Dec 2025 | 90.5K | 2.4% | 4 | 27.1K | 0.71% | 6 | | Jan 2026 | 135K | 2.3% | 4 | 49.5K | 0.86% | 5 | | Feb 2026 | 135K | 2.4% | 4 | 40.5K | 0.71% | 5 | | Mar 2026 | 135K | 2.4% | 4 | 49.5K | 0.86% | 5 | | Apr 2026 | 110K | 2.3% | 4 | 40.5K | 0.86% | 5 | | May 2026 | 90.5K | 1.9% | 4 | 40.5K | 0.87% | 5 | | Jun 2026 | 110K | 2.3% | 4 | 49.5K | 1.1% | 5 | | Jul 2026 | 110K | 2.3% | 4 | 40.5K | 0.86% | 5 | | Aug 2026 | 90.5K | 1.9% | 4 | 33.1K | 0.71% | 5 | | Sep 2026 | 90.5K | 1.9% | 4 | 40.5K | 0.87% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Glassdoor’s and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glassdoor**: Measured on the search term “glassdoor”. - **LinkedIn**: Measured on the search term “linkedin jobs”. - [Glassdoor profile](/demand/uk/brands/glassdoor) - [LinkedIn profile](/demand/uk/brands/linkedin) - [All job boards in the United Kingdom](/demand/uk/categories/uk-job-boards): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glassdoor or LinkedIn more popular in search? In September 2026, Glassdoor had more branded searches than LinkedIn among job boards in the United Kingdom. Glassdoor had about 90,500 branded searches, while LinkedIn had 40,500. Glassdoor made up 1.9% of all job board searches we track, and LinkedIn accounted for 0.87%. ## Cite this page Brandwave. "Glassdoor vs LinkedIn: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/glassdoor-vs-linkedin This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/glassdoor-vs-linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.