--- title: "George vs Next: Which is searched more in the United Kingdom?" description: "Is George or Next more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/george-at-asda-vs-next" publisher: "Brandwave" --- # George vs Next: Which is searched more in the United Kingdom? Is George or Next more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: George and Next - **Competitive set**: Clothing shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **George Share of Search**: 0.7% - **Next Share of Search**: 10.2% ## Is George or Next more popular in search? - In September 2026, Next had more branded searches than George among clothing shops in the United Kingdom. Next had about 2.3 million branded searches, while George had 160,000. Next made up 10.2% of all clothing shop searches we track, and George accounted for 0.7%. - Next was ahead of George in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, George’s share of searches among clothing shops in the United Kingdom moved from 0.65% to 0.7%, and its estimated monthly branded searches held steady at 160K. - Across the 12 months ending September 2026, Next’s share of searches among clothing shops in the United Kingdom moved from 6.5% to 10.2%, and its estimated monthly branded searches moved from 1.6M to 2.3M. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions, George was mentioned in two out of three: in two of the three ChatGPT answers. Next was mentioned in one out of three: in one of the three ChatGPT answers. George and Next were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Primark | 1st | 2 of 3 | 2 of 3 | | Uniqlo | 2nd | 2 of 3 | 2 of 3 | | M&S | 3rd | 2 of 3 | 2 of 3 | | Next | 4th | 1 of 3 | 1 of 3 | | George | 5th | 2 of 3 | 2 of 3 | | TK Maxx | 6th | 1 of 3 | 1 of 3 | | H&M | 7th | 1 of 3 | 1 of 3 | | Zara | 8th | 1 of 3 | 1 of 3 | | Matalan | Not ranked | 0 of 3 | 0 of 3 | | New Look | Not ranked | 0 of 3 | 0 of 3 | | River Island | Not ranked | 0 of 3 | 0 of 3 | | Tu | Not ranked | 0 of 3 | 0 of 3 | | Peacocks | Not ranked | 0 of 3 | 0 of 3 | | F&F | Not ranked | 0 of 3 | 0 of 3 | | Mango | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in the UK?": 1. Primark, 2. TK Maxx, 3. George, 4. Uniqlo - Asked ChatGPT "Which high street shop has the best quality basics?": 1. Uniqlo, 2. M&S - Asked ChatGPT "Where should I buy kids' clothes in the UK?": 1. Next, 2. Primark, 3. M&S, 4. H&M, 5. George, 6. Zara Not named in any answer: Matalan, New Look, River Island, Tu, Peacocks, F&F and Mango. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom clothing shops in September 2026? - In September 2026, Next overtook Matalan to rank 3rd among clothing shops in the United Kingdom, with 10.2% of the searches. ## Month by month | Month | George estimated searches | George Share of Search | George rank | Next estimated searches | Next Share of Search | Next rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160K | 0.65% | 13 | 1.6M | 6.5% | 6 | | Nov 2025 | 185K | 0.66% | 13 | 1.9M | 7% | 6 | | Dec 2025 | 160K | 0.59% | 13 | 1.9M | 7.2% | 5 | | Jan 2026 | 124K | 0.64% | 13 | 1.6M | 8.3% | 5 | | Feb 2026 | 131K | 0.76% | 12 | 1.3M | 7.5% | 5 | | Mar 2026 | 140K | 0.68% | 13 | 1.6M | 7.8% | 5 | | Apr 2026 | 140K | 0.67% | 13 | 1.6M | 7.6% | 5 | | May 2026 | 171K | 0.74% | 13 | 1.6M | 6.9% | 7 | | Jun 2026 | 140K | 0.65% | 13 | 1.9M | 8.9% | 4 | | Jul 2026 | 140K | 0.66% | 14 | 1.9M | 9% | 4 | | Aug 2026 | 160K | 0.68% | 14 | 1.9M | 8.2% | 4 | | Sep 2026 | 160K | 0.7% | 14 | 2.3M | 10.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using George’s and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **George**: Measured on the search terms “george at asda” and “george clothing”, summed into one figure. - **Next**: Measured on the search terms “next clothing”, “next online” and “next uk”, summed into one figure. - [George profile](/demand/uk/brands/george-at-asda) - [Next profile](/demand/uk/brands/next) - [All clothing shops in the United Kingdom](/demand/uk/categories/uk-clothing-shops): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is George or Next more popular in search? In September 2026, Next had more branded searches than George among clothing shops in the United Kingdom. Next had about 2.3 million branded searches, while George had 160,000. Next made up 10.2% of all clothing shop searches we track, and George accounted for 0.7%. ## Cite this page Brandwave. "George vs Next: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/george-at-asda-vs-next This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/george-at-asda-vs-next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.