--- title: "Gardening Express vs Suttons: Which is searched more in the United Kingdom?" description: "Is Gardening Express or Suttons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online plant retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/gardening-express-vs-suttons" publisher: "Brandwave" --- # Gardening Express vs Suttons: Which is searched more in the United Kingdom? Is Gardening Express or Suttons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online plant retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gardening Express and Suttons - **Competitive set**: Online plant retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Gardening Express Share of Search**: 19.4% - **Suttons Share of Search**: 7.1% ## Is Gardening Express or Suttons more popular in search? - In September 2026, Gardening Express had more branded searches than Suttons among online plant retailers in the United Kingdom. Gardening Express had about 33,100 branded searches, while Suttons had 12,100. Gardening Express made up 19.4% of all online plant retailer searches we track, and Suttons accounted for 7.1%. - Gardening Express was ahead of Suttons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom moved from 22.8% to 19.4%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom moved from 4.5% to 7.1%, and its estimated monthly branded searches moved from 6.6K to 12.1K. ## Top online plant retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gardening Express was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Suttons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crocus | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Patch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Gardening Express | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | RHS Plants | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Thompson & Morgan | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beards & Daisies | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | J Parker's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouGarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online plant retailers - Asked ChatGPT "What's the best website to buy plants online in the UK?": 1. Crocus, 2. Patch, 3. Thompson & Morgan, 4. Beards & Daisies - Asked ChatGPT "Where can I buy good quality houseplants delivered in the UK?": 1. Patch, 2. Crocus - Asked ChatGPT "Which online garden centre has the best plants and bulbs?": 1. Crocus - Searched Google, AI Overview "plants online": 1. Crocus, 2. Gardening Express, 3. Patch, 4. RHS Plants, 5. Thompson & Morgan - Searched Google, AI Overview "buy plants online": 1. Crocus, 2. Gardening Express, 3. RHS Plants, 4. Patch, 5. Beards & Daisies Not named in any answer: J Parker's, YouGarden and Suttons. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online plant retailers in September 2026? - In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%. - In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%. ## Month by month | Month | Gardening Express estimated searches | Gardening Express Share of Search | Gardening Express rank | Suttons estimated searches | Suttons Share of Search | Suttons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 22.8% | 2 | 6.6K | 4.5% | 7 | | Nov 2025 | 27.1K | 22.4% | 2 | 6.6K | 5.5% | 7 | | Dec 2025 | 22.2K | 21.3% | 2 | 8.1K | 7.8% | 6 | | Jan 2026 | 27.1K | 15.9% | 2 | 22.2K | 13% | 3 | | Feb 2026 | 27.1K | 13.9% | 2 | 27.1K | 13.9% | 3 | | Mar 2026 | 60.5K | 17.2% | 2 | 33.1K | 9.4% | 5 | | Apr 2026 | 60.5K | 15.9% | 2 | 27.1K | 7.1% | 5 | | May 2026 | 60.5K | 18.2% | 2 | 18.1K | 5.4% | 5 | | Jun 2026 | 49.5K | 23.3% | 2 | 8.1K | 3.8% | 8 | | Jul 2026 | 40.5K | 23.5% | 2 | 6.6K | 3.8% | 8 | | Aug 2026 | 40.5K | 22.1% | 2 | 8.1K | 4.4% | 7 | | Sep 2026 | 33.1K | 19.4% | 2 | 12.1K | 7.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Gardening Express’ and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gardening Express**: Measured on the search term “gardening express”. - **Suttons**: Measured on the search term “suttons seeds”. - [Gardening Express profile](/demand/uk/brands/gardening-express) - [Suttons profile](/demand/uk/brands/suttons) - [All online plant retailers in the United Kingdom](/demand/uk/categories/uk-online-plant-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gardening Express or Suttons more popular in search? In September 2026, Gardening Express had more branded searches than Suttons among online plant retailers in the United Kingdom. Gardening Express had about 33,100 branded searches, while Suttons had 12,100. Gardening Express made up 19.4% of all online plant retailer searches we track, and Suttons accounted for 7.1%. ## Cite this page Brandwave. "Gardening Express vs Suttons: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/gardening-express-vs-suttons This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/gardening-express-vs-suttons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.