--- title: "G-Star RAW vs Lee: Which is searched more in the United Kingdom?" description: "Is G-Star RAW or Lee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jeans brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/g-star-raw-vs-lee-jeans" publisher: "Brandwave" --- # G-Star RAW vs Lee: Which is searched more in the United Kingdom? Is G-Star RAW or Lee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jeans brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: G-Star RAW and Lee - **Competitive set**: Jeans brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **G-Star RAW Share of Search**: 3% - **Lee Share of Search**: 6.9% ## Is G-Star RAW or Lee more popular in search? - In September 2026, Lee had more branded searches than G-Star RAW among jeans brands in the United Kingdom. Lee had about 6,600 branded searches, while G-Star RAW had 2,900. Lee made up 6.9% of all jeans brand searches we track, and G-Star RAW accounted for 3%. - Lee was ahead of G-Star RAW in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, G-Star RAW’s share of searches among jeans brands in the United Kingdom moved from 2.8% to 3%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Lee’s share of searches among jeans brands in the United Kingdom moved from 6.2% to 6.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top jeans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither G-Star RAW nor Lee showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wrangler | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | M&S | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Diesel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | River Island | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G-Star RAW | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about jeans brands - Asked ChatGPT "What are the best jeans brands in the UK?": 1. Levi's, 2. M&S, 3. Wrangler - Asked ChatGPT "Where can I buy jeans that fit well in the UK?": 1. Levi's, 2. M&S - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's - Searched Google, AI Overview "jeans": 1. Levi's Not named in any answer: Diesel, River Island, Lee and G-Star RAW. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jeans brands in September 2026? - In September 2026, Lee lost share of searches among jeans brands in the United Kingdom, from 7.5% to 6.9%. - Estimated monthly branded searches for G-Star RAW in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | G-Star RAW estimated searches | G-Star RAW Share of Search | G-Star RAW rank | Lee estimated searches | Lee Share of Search | Lee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.8% | 7 | 8.1K | 6.2% | 6 | | Nov 2025 | 4.4K | 2.8% | 7 | 9.9K | 6.4% | 6 | | Dec 2025 | 4.4K | 2.8% | 7 | 8.1K | 5.2% | 6 | | Jan 2026 | 3.6K | 3.2% | 7 | 8.1K | 7.3% | 6 | | Feb 2026 | 2.9K | 3% | 7 | 6.6K | 6.8% | 6 | | Mar 2026 | 2.9K | 2.5% | 7 | 8.1K | 7% | 6 | | Apr 2026 | 2.4K | 2.3% | 7 | 6.6K | 6.4% | 6 | | May 2026 | 2.4K | 2.8% | 7 | 6.6K | 7.6% | 6 | | Jun 2026 | 1.6K | 2.5% | 7 | 4.4K | 6.8% | 6 | | Jul 2026 | 1.3K | 2.7% | 7 | 3.6K | 7.4% | 6 | | Aug 2026 | 1.9K | 2.6% | 7 | 5.4K | 7.5% | 6 | | Sep 2026 | 2.9K | 3% | 7 | 6.6K | 6.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using G-Star RAW’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **G-Star RAW**: Measured on the search term “g-star jeans”. - **Lee**: Measured on the search term “lee jeans”. - [G-Star RAW profile](/demand/uk/brands/g-star-raw) - [Lee profile](/demand/uk/brands/lee-jeans) - [All jeans brands in the United Kingdom](/demand/uk/categories/uk-jeans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is G-Star RAW or Lee more popular in search? In September 2026, Lee had more branded searches than G-Star RAW among jeans brands in the United Kingdom. Lee had about 6,600 branded searches, while G-Star RAW had 2,900. Lee made up 6.9% of all jeans brand searches we track, and G-Star RAW accounted for 3%. ## Cite this page Brandwave. "G-Star RAW vs Lee: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/g-star-raw-vs-lee-jeans This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/g-star-raw-vs-lee-jeans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.