--- title: "Fridgemaster vs Hotpoint: Which is searched more in the United Kingdom?" description: "Is Fridgemaster or Hotpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-hotpoint" publisher: "Brandwave" --- # Fridgemaster vs Hotpoint: Which is searched more in the United Kingdom? Is Fridgemaster or Hotpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fridgemaster and Hotpoint - **Competitive set**: Fridge brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fridgemaster Share of Search**: 6.4% - **Hotpoint Share of Search**: 3.5% ## Is Fridgemaster or Hotpoint more popular in search? - In September 2026, Fridgemaster had more branded searches than Hotpoint among fridge brands in the United Kingdom. Fridgemaster had about 4,400 branded searches, while Hotpoint had 2,400. Fridgemaster made up 6.4% of all fridge brand searches we track, and Hotpoint accounted for 3.5%. - Fridgemaster was ahead of Hotpoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom moved from 5.8% to 6.4%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Hotpoint’s share of searches among fridge brands in the United Kingdom moved from 3.2% to 3.5%, and its estimated monthly branded searches held steady at 2.4K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fridgemaster was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hotpoint did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung - Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele - Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier - Searched Google, AI Overview "fridge freezer": 1. Bosch - Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Fridgemaster lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%. ## Month by month | Month | Fridgemaster estimated searches | Fridgemaster Share of Search | Fridgemaster rank | Hotpoint estimated searches | Hotpoint Share of Search | Hotpoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 5.8% | 4 | 2.4K | 3.2% | 10 | | Nov 2025 | 5.4K | 7.4% | 3 | 2.4K | 3.3% | 10 | | Dec 2025 | 4.4K | 7% | 3 | 1.9K | 3% | 10 | | Jan 2026 | 4.4K | 6% | 4 | 1.9K | 2.6% | 10 | | Feb 2026 | 3.6K | 6.1% | 4 | 1.9K | 3.2% | 10 | | Mar 2026 | 3.6K | 5.6% | 4 | 2.4K | 3.7% | 9 | | Apr 2026 | 3.6K | 5.8% | 5 | 1.9K | 3.1% | 10 | | May 2026 | 4.4K | 6.4% | 4 | 2.9K | 4.2% | 9 | | Jun 2026 | 5.4K | 7.3% | 4 | 2.9K | 3.9% | 9 | | Jul 2026 | 5.4K | 7.4% | 4 | 2.9K | 4% | 9 | | Aug 2026 | 5.4K | 7% | 4 | 2.9K | 3.7% | 9 | | Sep 2026 | 4.4K | 6.4% | 4 | 2.4K | 3.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fridgemaster’s and Hotpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fridgemaster**: Measured on the search term “fridgemaster”. - **Hotpoint**: Measured on the search term “hotpoint fridge”. - [Fridgemaster profile](/demand/uk/brands/fridgemaster) - [Hotpoint profile](/demand/uk/brands/hotpoint) - [All fridge brands in the United Kingdom](/demand/uk/categories/uk-fridge-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fridgemaster or Hotpoint more popular in search? In September 2026, Fridgemaster had more branded searches than Hotpoint among fridge brands in the United Kingdom. Fridgemaster had about 4,400 branded searches, while Hotpoint had 2,400. Fridgemaster made up 6.4% of all fridge brand searches we track, and Hotpoint accounted for 3.5%. ## Cite this page Brandwave. "Fridgemaster vs Hotpoint: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-hotpoint This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-hotpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.