--- title: "Fridgemaster vs Hisense: Which is searched more in the United Kingdom?" description: "Is Fridgemaster or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-hisense" publisher: "Brandwave" --- # Fridgemaster vs Hisense: Which is searched more in the United Kingdom? Is Fridgemaster or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fridgemaster and Hisense - **Competitive set**: Fridge brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fridgemaster Share of Search**: 6.4% - **Hisense Share of Search**: 6.4% ## Is Fridgemaster or Hisense more popular in search? - In September 2026, Fridgemaster and Hisense were level in searches among fridge brands in the United Kingdom, with an estimated 4.4K branded searches each, at 6.4% of the total each. - Fridgemaster was ahead of Hisense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom moved from 5.8% to 6.4%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in the United Kingdom moved from 5.8% to 6.4%, and its estimated monthly branded searches held steady at 4.4K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fridgemaster was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hisense was listed before Fridgemaster in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung - Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele - Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier - Searched Google, AI Overview "fridge freezer": 1. Bosch - Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Fridgemaster lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%. - In September 2026, Hisense lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%. ## Month by month | Month | Fridgemaster estimated searches | Fridgemaster Share of Search | Fridgemaster rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 5.8% | 4 | 4.4K | 5.8% | 5 | | Nov 2025 | 5.4K | 7.4% | 3 | 5.4K | 7.4% | 4 | | Dec 2025 | 4.4K | 7% | 3 | 4.4K | 7% | 4 | | Jan 2026 | 4.4K | 6% | 4 | 4.4K | 6% | 5 | | Feb 2026 | 3.6K | 6.1% | 4 | 3.6K | 6.1% | 5 | | Mar 2026 | 3.6K | 5.6% | 4 | 3.6K | 5.6% | 5 | | Apr 2026 | 3.6K | 5.8% | 5 | 3.6K | 5.8% | 6 | | May 2026 | 4.4K | 6.4% | 4 | 4.4K | 6.4% | 6 | | Jun 2026 | 5.4K | 7.3% | 4 | 5.4K | 7.3% | 5 | | Jul 2026 | 5.4K | 7.4% | 4 | 5.4K | 7.4% | 5 | | Aug 2026 | 5.4K | 7% | 4 | 5.4K | 7% | 5 | | Sep 2026 | 4.4K | 6.4% | 4 | 4.4K | 6.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fridgemaster’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fridgemaster**: Measured on the search term “fridgemaster”. - **Hisense**: Measured on the search term “hisense fridge”. - [Fridgemaster profile](/demand/uk/brands/fridgemaster) - [Hisense profile](/demand/uk/brands/hisense) - [All fridge brands in the United Kingdom](/demand/uk/categories/uk-fridge-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fridgemaster or Hisense more popular in search? In September 2026, Fridgemaster and Hisense were level in searches among fridge brands in the United Kingdom, with an estimated 4.4K branded searches each, at 6.4% of the total each. ## Cite this page Brandwave. "Fridgemaster vs Hisense: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.